Food Wine tea whiskey market polarization

By the end of October this year, in 2014 global sales of more than 26,000 bottles of whiskey, this figure than last year's sales of nearly 30% is also higher. One of the founders of rare whiskey 101 (Rare Whisky 101), and Andy Simpson (Andy Simpson) since 2008 began to pay attention spirits secondary market. Simpson said McAllen (Macallan) whiskey still the most popular brand of whiskey. From the perspective of the collection, Macallan whiskey leadership position in the short term can not be shaken, but from the perspective of investment speaking, some other brands of whiskey have a higher rate of return. 101 Rare whiskey report noted that the best performing 1,000 whiskey in the open market, its sales in October rose 1.24%, the annual growth rate of 15%. In contrast, the market underperforming 1,000 whiskeys, October sales fell 1.42 percent, making the whiskey market is polarized situation. Simpson also pointed out that in October this year, Bruce Leddy (Bruichladdich) whiskey sales fell 2.74%, if the open market in the supply of other whiskey unabated, Bruce Leddy's sales will continue to decline. Source: http: //www.5maidan.com/pc_5tn82086.htm antecedents: http: //www.5maidan.com/