Maotai liquor brand reputation topped report released

Recently, the 2014 "Yearbook of Chinese brand reputation" by the China Statistical Information Service Center (CSISC) compiled available. In its "Report of Chinese liquor brand reputation", the Maotai liquor brand IWOM eligible for first, second ranked Luzhou, Wuliangye and Yang were ranked third and fourth. The report analyzed a total of more than 300 brand-related online liquor, collected a total of 255 brands, and according to the brand sound volume Source China Wine News Network has selected 31 active liquor brand as a monitoring study, more comprehensive reflected in the Internet age, a profound reputation effect of the liquor industry, the current situation and future development of the liquor industry industry has a high guiding value. From the liquor industry IWOM situation, Maotai liquor brand network reputation, brand awareness, quality recognition are ranked first. In the interactive aspects of the brand consumers can use to describe thriving, interactive index has been higher during judged, Maotai microblogging, netizens letter and discussion forums, and interactive volume ahead of the sound volume. It also indicates that the liquor industry has begun to channel competition to brand competition from the transition from traditional marketing to online marketing, and particularity IWOM destined word of mouth among Internet users more quickly and directly, people spending a good reputation to become the new "leader "it is also important for the future direction of the storming of the liquor business. Source: http: //www.5maidan.com/pc_n3e52083.htm antecedents: http: //www.5maidan.com/