Food Wine Tea: Chinese beer industry conjecture

Tsingtao 12th Five Year Plan for the thousands of tons, Snow began to build in 2012 in Henan and one million tons of giant Chinese New Year before the 2013 assault acquisition of Jinwei, Carlsberg has full control of overweight in Chongqing Brewery, InBev China did not stop its development pace, Budweiser factories in China are hundreds of tons of manufacturers. Beer industry has a high degree of concentration appears, the industry structure may also wish to stabilize, but in such a large country of consumption still there is always the potential for explosive construction industry and was acquired by the acquisition news appears. 2013 and in the future, China's beer industry to development? Concentration is even higher tier beer brand acquisition, construction-type epitaxial growth, it seems far from ending. Ten years ago, the beer industry concerns and various second and third tier companies restless, ten years later has not yet stopped. Second and third tier beer companies are still future is to continue its development still up for grabs in a loss, a brand not stop its pace of acquisitions and build factories to make them more pins and needles. For first-line brands, they have in the brands, why grow? FMCG consumer goods companies always have them believe there is a reason: scale. Only scale, in order to make the costs, costs are diluted, while the costs and expenses, in the fast moving consumer goods industry, is to use! Ginsber beer only in the Northeast market, but it was in the CCTV advertising, these ads cost share is already high in the Northeast, Tandao national market but no sales ...... So, do large-scale, is the beer industry each company's "China Dream"! It should be said, China's beer industry already has a high concentration of industry on the basis of: Tsingtao Brewery is the century-old brand, its brand of tension is always to ensure that they have a certain influence on consumers; as a state-owned company, its resources and background behind, companies are difficult to momentary collapse possible; its insistence on brand building, so that enterprises can hardly slipped on the muddy road competition. Tsingtao Brewery's expansion, but will own factories, business, market and then copy a just, why not? Snow Beer, a market which is by one, one by one factory copied, and the financial center of its headquarters and production center, marketing centers, has the entire national integrated system to create a complete, their re-expansion, has like retail The chain, just to see which areas there is consumer demand (which district as well), direct construction or acquisition (the same as open outlets). For Snow Beer itself is concerned, it is probably now the most relaxed of the acquisition or construction! InBev, InBev Budweiser and Carlsberg, and so foreign brands, since the nineties of the last century, when foreign brands in China has not made it invincible strong earnings (the most prominent beneficiaries Le Cordon Bleu, Baker, etc.), when China's beer industry while the second glorious coming of weak international market, they will focus on China as a strategic market. Perhaps this is the last chance? ! Moreover, China's low-end beer, the price is so low, if not integration, how could out of the quagmire? China's high-end beer, a brand of the industry and the need to boot into even be possible to promote the development of the industry. They also have a responsibility to guide the sound development of the industry! Will focus on the development of high-grade Snow from a decade ago, is set to begin seven pyramids product price range, product quality will be a careful planning and design, always in recent years for entry into the upscale club and work, many regions are in low entry Meanwhile, on the routine of how to design a high-grade a share in the market, this systematic, premeditated and sales of integrated marketing push, and made a lot of peer companies feel helpless and powerless! Whether Globe Trekker, beer, natural beauty, due to the fundamental avoid competition, where high-end development path, it now appears, although the resistance, but the road was clear and bright. Tsingtao Brewery itself is in high-end factor, its brand of end consumers from point rate, which makes high-end product development and need not be as cunning as their brains Snow, Tsingtao Brewery now always go this way son. InBev, the world's largest beer company since the acquisition of global brands including Budweiser, Beck, domestic Harbin, etc., so that the product line is relatively plentiful, now in the terminal, even in the refrigerator each product layout, all in accordance with the high middle and low design. Carlsberg, the European beer, personalized beer, naturally not easily be the product down, even though the acquisition of the corporate brand is likely to be a number of middle and low, but its ambition is always profitable and high-grade development. Yanjing beer, known for its "Putin" (ie, represented by general Yanjing Yanjing fresh) sales. In recent years, in the south hit "fresh beer." Although 2006 has been designed in two tranches of fresh beer products, the last few years has been relying on the Regular beer hit the market in 2012 with hardcover fresh beer and then force, but also to squeeze into high-grade. China's market, do first big do strong, do first and then sold for profit, and perhaps the beginning of China's market economy development of the most effective way to focus on brand beer industry are moving in this direction of travel. Source: http: //www.5maidan.com/pc_5tn82086.htm antecedents: http: //www.5maidan.com/