San Liquor Merchants join, Jinan nine Yunshan (certified), bulk wine to join

 Quietly occupy the bulk wine market two years before the farm, I heard that large-scale bulk liquor sales, the main consumer level in the vast rural areas. Part of the bulk wine market retail, wholesale small scale, and bulk wine sales momentum with the weather becoming cooler, a slight upward trend. First, the bulk wine marketing methods, varieties, market share analysis of a situation, bulk wine marketing methods (1) Retail stores altar installed: the degree of bulk wine has 45 °, 46 °, 48 °, 53 °, 60 °, 65 ° six kinds of grades. And 60 °, 65 ° generally less direct drinking customers, most of its sales base liquor flavored place is provided for private individuals and small wine drinkers counterfeiters. These bulk wine, peer tasting, quality merits of half and half. Most of the bulk sale of liquor and the market are from the collective and private small distillery, wine fermentation period generally not more than twenty-five days. Wine prices are generally in 1.2d yuan / kg. (2) plastic barrels for sale: plastic bucket capacity of bulk wine specifications 5000ml, 4800ml, 4500ml, 3500ml, a minimum of not less than 1500ml. Bottled wine degree has 45 °, 46 °, 48 °, 50 ° four specifications. Wine prices are generally 50 °. 5000ml liquor at 12-15 dollars / barrel, 50 °. 3500-4000ml liquor prices in the 8-11 yuan / barrel. Since liquor brand culture (bulk liquor join) understanding and positioning is different, and that in particular the process of shaping the spread, and what specific measures Wei Xiaoyi? He will be summarized as "three nodes." The first is the wine culture function reposition (bulk wine to join). "In the past, we used to make the wine than the lubricant of social activities, and special emphasis on government, business applications such as high-end, you need to use alcohol as a communication tool and emotional support, but more popular in terms of bulk wine market to join Shenyang wine is really just people get the spirit of joy, improve quality of life props. "Second, a new generation of consumer groups objective understanding (bulk wine to join). "The young generation of consumers in terms of psychological needs and cultural trends have joined the new features scattered liquor, of course, this feature will be as they age and change, but its drinking way to enjoy a very different way than in the past." Wei Xiaoyi believes that this should be a match with the flavor of the times, tend to be more international, personal taste way, "too many limitations or self-proclaimed strip box, but there may be counterproductive." Third, from the new liquor cultural point of view, the old wine marketing channels and means of deconstruction. "I think the key is to provide consumers with the high cost of the experience." Wei Xiaoyi special emphasis on the "high cost" of the word, including terminals, channels, and many other aspects of Liaoning scattered liquor liquor sales to join in the traditional model, and subsequently produce large marketing costs, and finally by the "fleece" logic onto consumers. It seems the bulk liquor join 魏晓毅 Jilin, which is to limit the spread of a new type of liquor and cultural development, "paradox", "we often emphasize the market trend, I think the degree of rational consumers increasingly high, which is currently a very important A trend, which means that the old rules of the defect will be increasingly exposed, and consumers have become emotionally estranged, it is also what is relaxed, happy, and independent cultural experience. Bulk wine Join us, Jinan nine Yunshan (certified) scattered liquor joined Ltd. provided by Jinan 9 Yunshan wine. Jinan 9 Yunshan Breweries Limited (jiuyunshan.net) (www.jinanniangjiu.com) Shandong Jinan, liquor leaders, over the years, the company is implementing the scientific management, innovation and development, the principle of honesty and trustworthiness, and satisfy customer needs. In Jinan nine Yunshan leadership with the staff warmly welcome all inquiries negotiations to create Jinan nine Yunshan a better future.