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 Since liquor brand culture (bulk liquor join) understanding and positioning is different, and that in particular the process of shaping the spread, and what specific measures Wei Xiaoyi? He will be summarized as "three nodes." The first is the wine culture function reposition (bulk wine to join). "In the past, we used to make the wine than the lubricant of social activities, and special emphasis on government, business applications such as high-end, you need to use alcohol as a communication tool and emotional support Chunliang bulk wine to join, but for the more popular markets words, the wine is really just people get the spirit of joy, improve quality of life props. "Second, the objective of the new generation of consumer groups recognize (bulk wine to join). "The young generation of consumers have new features, of course, this feature will be as they age and place in terms of psychological needs and cultural trends change, but its drinking way to enjoy a very different way than in the past." Wei Xiaoyi think casual Join Hotline wine, this should be a match with the flavor of the times, tend to be more international, personal taste way, "too many limitations or self-proclaimed strip box bulk wine to join, but there may be counterproductive." Third, The new wine culture from the perspective of the old wine marketing channels and means of deconstruction. "I think the key is to provide consumers with the high cost of the experience." Wei Xiaoyi special emphasis on the "high cost" of the word, including terminals, channels, and many other aspects of liquor sales in the traditional model, and subsequently produce a lot of marketing expenses, And finally by the "fleece" logic onto consumers. In 魏晓毅 view, which is to limit the spread of a new type of liquor and cultural development, "paradox", "we often emphasize the market trend, I think the degree of rational consumers become more sophisticated, it is currently a very important trend, which means that defects will be increasingly exposed to the old rules, and consumers have become emotionally estranged, it is also what is relaxed, happy, and independent cultural experience. According to Chengdu, Nanchong, Luzhou, Suining, Florida and other places to investigate, 1- year February wines (bulk liquor join) sales fell by 50-60%, prices declined. Although individual wines before the Spring Festival has taken to improve the wholesale price of marketing tool, but also failed to reverse the trend of the market wines wholesale prices. According to Nanchong Wholesalers reflect new Wuliangye 52 degrees 500ml wholesale price from about 850 yuan in early December last year dropped to 780-800 yuan, down 5% -8% in wholesale volume of about 200, down more than 50%. Guizhou Flying Moutai sales Guojiao 1573,20 young Hwarang other wines of year are also reduced by about 50% bulk wine Jingzhi join bottle wholesale prices have dropped by about 100-50 yuan .53 degrees Flying Moutai wholesale price 500ml bottle fell from 1500 yuan to 1,200 yuan before the Spring Festival, a decrease of 20%; 52 degrees 500ml Shuijingfang decline from 720 yuan to 660 yuan, a decrease of 8.3% in addition, Jiannanchun, Feng Valley wine Wang, general equipment Luzhou special song prices than before the Chinese New Year fell 10 yuan, sales are down about 50 percent over the same period, and before the Spring Festival in previous years, wine sales doubled, soaring prices in sharp contrast situations. Because of local wines are priced lower middle and low spirits In the case of the shrinking sales of high-end wines, virtually to the local liquor business opportunities, so that local wine prices rose slightly, but with the overall decline in the price of wine, local wine price rises gradually weakened. This shows that middle and low spirits Alternative wine consumption rises into the rational consumption of liquor. Jingzhi bulk wine to join, bulk wine to join nine Yunshan Ltd. Jinan Jinan 9 Yunshan wine provided by Jinan nine Yunshan Breweries Limited (jiuyunshan.net) (www. jinanniangjiu.com) strong, credible, in Jinan, Shandong liquor industry has accumulated a large number of loyal customers. The company better work attitude and constantly improve the innovative ideas will lead Jinan 9 Yunshan and you hand into the brilliant, creating a better future!