Snack Food - Taste repeat purchase decision

Equalization of Opportunities for snack food market will see when we walked into the supermarket potato chips, shrimp, snow cake, candied fruits, plum, peanuts, pine nuts, almonds, pistachios, fish, meat and other snack foods dazzling, innovative packaging, fashion, taste their own characteristics, and is an endless stream of consumer purchase, snack food has quietly become the new darling of today's consumer. However, observations from another dimension because we found a wide variety of snack foods, snack food industry market concentration is not high, the industry top ten companies account for only three percent share of sales. Visible snack food market is still in the state of perfect competition, no leading brands, yet to be formed like instant noodles, cooking oil and other food and beverages category monopolistic competition in the market. For many companies, snack food, snack food market equal opportunities, the ability to rapidly expand the market scale, depending on the market segment to understand and grasp. Decided to repeat purchase snack foods taste is the most typical FMCG, purchase randomness is very strong consumer brand loyalty is relatively low. New brand if good taste, consumers will immediately remember you the next time will generate repeat purchase. If consumers buy the first attempt, the product taste bad or average, consumers will not remember you, let him a second consumer will be very difficult, it can be said snack food taste determines the repeat purchase. For strong snack food brands, from consumer market segmentation gender segmentation, consumer age segments further refined to taste subdivision. That is, for the same market segments, same sex, same age target consumer groups through the taste difference of the target market for further subdivided, with different taste full range of products meet different tastes of the same target market of individual consumers needs, to expand the brand's market penetration and market share. Anhui pocket pocket Gurkha Gurkha snack foods dedicated R & D and sales of food, dry roasted pocket Gurkha products cover series, meat series, candied series, Dougan series, sugar-free low-fat series, pastries series, drinks and imported food series. Pocket Gurkha food has more products, full of all kinds of features. After years of business development, pocket Cameroon has built up its own brand image, in the snack food market share increased year by year. Anhui pocket Gurkha snack foods precisely because of good taste, taste all win consumers repeat purchase, it has gradually become a strong brand. For example, snack foods, Anhui pocket with respect to Iraq were Cameroon, taste Ute two snack food brand is just a newcomer. But Anhui pocket Cameroon not only through different flavors of the same target market of consumers do further subdivided, while meeting the individual needs of different consumers, and Anhui pocket Cameroon's most prominent feature is the pocket every taste Gurkha food, taste are very unique, Anhui pocket Cameroon won its unique taste repeat purchase and brand loyalty of consumers, making it well-known brands in the snack food market bigger and stronger, bigger and bigger. Good taste so good taste from consumer research is how come? Products taste good and bad, what criteria were judged by whom? There is no doubt judged good or bad taste and judge those who are business god - the consumer. Products produced it must be done professional qualitative and quantitative taste test, make adjustments based on consumer demand, has been recognized by consumers in fact, also been recognized by the market. Anhui pocket Each of Cameroon are snack food products taste, sweetness, color, shape, thickness, can stay in the mouth time after eating aftertaste and other aspects, both qualitative and quantitative consumer through multiple repeated taste test, repeated product development, repeated tastes adjustment before eventually becoming fee believed Gurkha food delicious pocket and get a high repeat purchase rate. Do not fall into the "good taste" trap also some snack food companies, taste tests of new products, but also remain in the new product into the market before you try to send some samples to friends and family, send their own employees first tasting, and then listen to a feedback situation, the result most of the tasters answer is "tastes good", "very good." You want people to free your things to eat, even if it tastes bad, will be embarrassed to say. So business owners very happy clappers began marketing results wasted a lot of manpower, material sales are lackluster, business owners began to convene marketing staff, to analyze the reasons, but how did not think the taste of the product is not subject to taste consumers, resulting in repeat purchase rate is very low. If only this taste test of new products, will inevitably fall into the "good taste" trap, to bring irreparable damage. From the above analysis is not difficult to see that, for casual food taste consumers repeat purchase decision factors. Product quality will affect the taste of the product in the future size of the market, the impact of the success or failure of product marketing. If the enterprise products allow consumers to taste greedy when they think you want to do great your product, does not want to make money is immune!