Shop Hosting interception _ Lynx Jingdong: 3000000000 advertising and brand new Loss

Qingdao Yi Asian network is hosting the first shop. 2008 namely Taobao has contracted third-party service providers, with its excellent professional team widely praised by the owner. If you need to shop hosting service (shop customer, shop management, shop planning, shop decoration), please call, TEL: 15265321890 QQ: 2355753126 Shop Hosting interception _ Lynx Jingdong: 3000000000 advertising expenses and the loss of the new brand Lynx founding general manager, Warburg Pincus Capital Advisors yellow if sharp pointed Jingdong POP strategy after the start, one day eating a cat inside advertising effectiveness, two second-tier businesses aimed at Lynx, copied thereafter road, really Moved Lynx "cheese." . The founding general manager of the Lynx, Warburg Pincus Capital Advisors Huang Ruo Huang Ruo said in the past 10 years, China has experienced electricity supplier rapid development stage, companies focus on their own growth, less rub against each other, up to a "war of words." The rapid development of the basic stage now drawing to a close, the overall growth rate slowed. Under the trend, starting the cut and thrust between the electricity supplier. As to why Jingdong and Lynx focus on two platforms. Yellow if you have the following judgment: First, from the perspective of Jingdong, originally doing is trading pattern, but has not profitable, want to take the opportunity to do an open platform to find new profit point. By the sale of traffic and users, sellers attract investment, access to new profit space. But Jingdong is obviously touches to the Lynx "cheese." Lynx reason to "ban" the seller resources, and do not care about Jingdong POP robbed hundreds of billion in sales, but more concerned about Jingdong grab their advertising costs and benefits commission. Lynx model is evident in advertising revenue plus commission model, in the field of C2C depends mainly on advertising to reflect, B2C is embodied by the Commission. It is understood that the Lynx overall average down substantially in charge (the seller of sales) between 3% -4%, C2C stationed threshold is very low, but the big sellers, advertising costs have to pay to about 6% -7% . Jingdong POP and integrated deduction of approximately 6% to 10% range range. "This conversion, then, Jingdong 500 million a year away from Lynx GMV then 6% expense ratio, equivalent to snatch the Lynx 30 billion in gross profit. This is Jingdong moving day cat ' Cheese is located. "Secondly, yellow if it considers, Lynx and Taobao shortest board place, it is the Jingdong can extend an olive branch with business, namely logistics and warehousing. Jingdong to businesses to provide a lighter network sales format, the goods to businesses Jingdong, basically do not bother too much with a computer on it. The Lynx is still not solve these business demands. Lynx and Taobao sellers usually electricity suppliers to build a team, find TP, looking for logistics and distribution, but many manufacturers are original distribution system to the distribution of B, the Jingdong warehouse will save a lot of hassle. Furthermore, the Lynx and Taobao now increasingly evident Matthew. A handful of large sellers, Taobao monopoly and dominated more than 80% of sales. Taobao these sellers with interests tied very reliable. But 98 percent of Taobao sellers could not find an opportunity to sell exposure, path, and channels. "If Jingdong POP done smart, will aim at Lynx or Taobao, the second tier of the seller before 200-1000 outside the home. These sellers in Taobao increased competition is difficult to be a top player, as they once Jingdong POP major support from the business, it would be very scary because cut off the Lynx (Taobao) epigenetic force. That which naturally will be hard (to protect their own interests). "If Huang expressed. Huang Ruo Profile: Huang Ruo has nearly 30 years of retail experience, long-serving more than 500 global business executives, served as general manager and executive vice president of Lotus, Metro, Makro, Tianjin, and other world-renowned retail enterprises post. After the addition of any of the operations center, vice president of Taobao, Taobao Mall and is responsible for the formation. 2010 joined Dangdang any COO, Dangdang Internet City, six months after leaving. Warburg Pincus Capital Advisors now.