Joshua shoes for you to explain - forced out the top 10 killers store customers!

In the basic operating data store business, there are two common indicators, one customer into the store number is how many customers come in every day; the second is the turnover rate is the customers who come in how many customers actually buy deal. There is another data ---- Unsold rates, in general, not the turnover rate is often greater than the turnover rate, for example, into the store turnover rate is 25%, which means that in addition to 75% of customers into the store after, and did not the actual purchase transactions. What causes it? Joshua shoes for your detailed explanation - forced to leave behind the top ten killers store customers! Faced customer has purchased transactions, to study how to enhance customer unit, how to incidental sales, how to promote them into the shop again the next; and customers who do not purchase deal of it, but should be the focus of the study, after all, the customer has into the store, but did not buy, there is bound to be problematic, must not be ignored no matter what. First of all, for those not traded customers, we can be divided into two cases, one is do not buy today, but there is still next to continue into the store to buy the possibility, there is a relatively bad, that is next then do not come, but also advised friends and family around, do not come to the store to buy things. Unsold of a customer, hindering more potential customers. Why is this so? Ordinarily, this customer since it has been into the store, and if not for a special trip to hit wherever he goes, or sent competitors to do research, or look bad in the wrong store, in the normal category, are normal customer, Since the energy into the store, it shows itself there is a certain willingness to buy, or that the store also gave a chance, then, was exactly what happened, leading customers to abandon the purchase plan? Generally, the customer did not buy, there are basically five categories reasons beyond: In this five main reason, the sales staff to individual factors in the first row, that is, the customer into the store after reason not to buy , sales staff should bear the primary responsibility, why customers do not buy into the store, I estimate there are very few business people would recognize their own problems, mostly to the brand, product, price, competitors, intensity of activity and so on objective factors push. Next we look at in-depth analysis, sales staff exactly what factors led to the customer into the store after not buy it? Substantially as follows: 1, 2 face ugly, ugly, then 3, 4 body movements so that customers unhappy, turn away or do not respect the customer 5, the professional level is not enough simply stating point is to offend the customer, the customer gas ran Of course, this offend people divided into two, intentionally and unintentionally offend offend people, for example, said customer abuse, beatings and the like belong to intentionally offend customers, of course, I believe such a stupid mistake, have been very few sales staff will do He came out. However, inadvertently offend customers? Inadvertently offend customer specific circumstances, what does? First, the expression of people's facial expressions and unconscious into conscious control of control, a sense of control time generally only tens of seconds, and then will enter the unconscious state, that is the parties themselves do not know what expression his face, at the customer into the store when the sales staff will certainly be conscious control, wearing a smile, even exposing eight teeth and the like. However, only after tens of seconds, the attention has been on the sales staff to communicate with customers, lost control of facial expression, contempt, doubt, sleepy, even grim expression will appear, a solemn look directly kill the customer's buying hot ...... Second, offend guests speak to offend people referred to here, then, is not what a vow of silence to offend customers in the traditional sense, such as: 1, optimistic and try again! 2, you see it on someone's home! 3, in the end you are buying ah! In addition, the sales staff they think is correct, or mantra, for example: 1, direct negation of the existing customer purchase plan 2, criticizing customer products currently in use 3, I tell the truth it (the customer a, oh, The message is true, Hey, that in front of those words?) 4, our store has a rule (specified on the next then said, what the store to the customer that the provisions) 5, which is the national retail price maintenance (how hard tone, directly rejected the customer intends to discuss the idea) Third, body movements offend everyone's body movements and facial expressions, as also is divided into the conscious and unconscious, out of myself a lot of physical action, the parties themselves do not know the author More than once seen a salesperson in a store brand appliances **, while picking your nose while said that this is the end product ~~~ XX. Fourth, the presence of live action offend customers buy products, both the salesperson hiding in the corner, while whispering, watching customer, you guess what this customer will think? That is to say it ...... I certainly did not say good things ...... good thing I do not avoid people, avoid people not a good thing! Go! Above, the sales staff are inadvertently offend the case of customers, when customers were offended, immediately to the sales staff personal resentment and disgust, Seoul continued to produce the product and the brand associated negative effects, then it is natural The abandon the purchase plan, check out and leave. Of course, the customer at the time of leaving would say the real reason not to buy it? Of course not, people always speak mildly offended person, not decorum skin when not categorically say, that customers usually say something? Too expensive, too little gifts, the intensity of activity is not, I see, I went home to discuss the matter, the product does not fit my needs ...... Over time, the sales staff really think customers do not buy, is the customer's own mouth He says these reasons, thus ignoring the in-depth study of the problem. Manufacturers develop new products, investment and advertising, dealer boss to spend money to rent facade decoration do activities, are trying to attract customers into the store's, while operating personnel to offend again and again, it means to finally attract customers into the store and blasted one outside the shop. Before our product strength is not strong enough, the offending customer sales staff, the customer gas to run, is the first killer of store performance!