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mini-founder of fashion brand embodies the love of life, and the quality of enjoyment of young better life in mind. Brand cater to young people the pursuit of novelty and self-assertive personality, seeks to provide a full range of lifestyle for a new generation of young people a new experience, so that consumers consciously or unconsciously, in the middle of a free, promote individuality mini world, they can in this the world to achieve the most wayward desire to achieve a better real-life may not be achieved. Therefore, the creation of mission, not just a product, but these products to cater to young people today live a unique culture, so when consumers return to the initial simple beautiful, full of dreams of mind, so as to achieve physical and mental pleasure and relaxation. mini turned out, so that new generation of young people found a way to express myself. It can be said, mini just a clay watch brand, but to provide an opportunity for those who like mini to create a life of their own atmosphere, which makes mini with a common brand unparalleled breadth and depth, including red all over the world super-popular singer Miley Cyrus, famous young budding Canadian pop singer Justin Bieber, the Gossip Girl Blake Christina Lively, fashion guru who are on the mini love affair with products in Russia, Caza Stein, United States, Indonesia, many countries and regions, Hong Kong, Dubai, Saudi Arabia, Lebanon, Iran, South Korea, Japan, Malaysia, stable vendors. mini is no longer a brand name, but a symbol of the new attitude to life, this is such a successful mini deep-seated reasons.