Love women joining the construction season: emphasis on brand quality improvement (II)

Love women joining the construction season: emphasis on brand quality improvement (b) Consideration 03- Love Season Women emphasis on brand experience in the market cooling period after 2012, no season ladies love more pragmatic brand experience brand in the terminal building, The terminal shopping experience; try to experience rapid network; consumer convenience customer experience; and fast service experience and so on, pay attention to women's season Love consumer psychological needs of customers, they gradually change from the past, from design to production to sales, but more emphasis on R & D potential demand of consumers the convenience to product innovation, Love Women's season best products to create greater market demand in order to reduce pressure on the stock of the product. Therefore, during this period of great economic cooling, Love began to try to try on women's season mode even store custom products mode. Love Season Women Thinking 04- "integration of resources," the new era largest marketing killer when the market supply exceeds demand, no season when love women's brand awareness is not strong enough, the products rely solely on the price war may not be able to occupy a certain marketing tool on the market influence. So the new era "integration of resources" has become the best women's season Love marketing tool, through the resources around them and even to develop resources to achieve product sales, such as two-way combination with the promotional tour, not only conducive to the promotion of the brand image but also conducive sales. Secondly, in the ladies love without daily sales season, they have their own sales channels, namely, e-commerce. But also by means of external social e-commerce resources Love season women's sales. Secondly, the use of community resources, such as public welfare, sports, community support services and so spend less money, doing big things to enhance brand awareness; also vertical through joint promotions, such as China Construction Bank and Love Ladies cooperation season discount card discount, you can increase sales. Love Thoughts operate 05- to strengthen women's season from the details of the 2013 terminal is closed stores most of the year, many brands off frequency and its amazing shop in this critical situation, the same attention to women's season Love single store marketing profits. Personnel management from a single store Ladies Love quarter, the goods on display, and then stores the image of women love no season shopping space, structures, etc., and then store the goods have a quality leap. Secondly, in the operation of a single shop, Love Season Women pay more attention to single-store visibility in the local area, and therefore gradually to enhance the visibility of a single shop in the local market and greater investment in media and event promotion. Love season especially on women joining the promotional activities, promotional activities and the past is different, many brands pay more attention to new activities in the promotion and attract the attention of customers. Such as the use of live models show window, and use the customer's body weight to discounts and other promotional activities to attract the eye, increasing the awareness of consumer groups on a single store brands. Recalling the brand through the course, everyone knows: Only hard work of market soil, in order to harvest the fruit; although shoes and apparel brand continued to cool, but operating various brands in the market, but should pay attention to love women no quarter business mode, looking for good management from a single store women's clothing store Love quarter business model so vigorously replication; secondly, the media cost rose year after year, so that the face of love without quarter of women joining the market should take the initiative to reach out themselves hands around the integration of resources, enhance the use of resources around brand influence.