Humen Men Shahe wholesale proud men only http://onttno.eelly.com

WARE ONTTNO according to brand planning I. Introduction Dongguan City, according to Elsevier Garments Co., Ltd. in September 2006 in the fashion city - the formal establishment of Humen, abundant resources and convenient transportation. Since its inception, it has independent garment production base, the full realization of R & D to manufacturing, to the vertical consumer users. According to Elsevier's E-VER (www.e-ver.cn) is committed to providing quality apparel products and services for the fashion crowd in good faith, and strive to bring high-quality, cost-effective products and professional services for fashion friend. According to Elsevier we hope to bring not only the material aspects of consumer satisfaction, it is spiritual identity. At present, the company has two independent brands: E-VER (according to Elsevier Clothing Co., an independent men's fashion brand) and GUISY (according to Elsevier independent fashion dress Clothing Co. brand). In the "progressive and innovative" spirit, through the cultivation of the brand and garment industry chain depth of excavation, according to Elsevier Garments Co., Ltd. actively promote traditional Chinese clothing market rationalization and standardization, and really for Users create value. To expand the company's business, to keep pace with the times, while giving consumers a new consumer experience, according to Elsevier will effort to build the new fashion brand --ONTTNO. (Illustration: to showcase the company suggested the use of the image of the picture) Second, the brand concept ONTTNO proud believers always adhere to the service of the core concept of "your needs, Mein Kampf," in trying to meet consumer demand premise profitability and achieve "win-win" . Analysis: The idea is simple, popular, "seek", "bucket" word rhyme, easy to remember, has good propagation characteristics. Among them, the "you" refers to the target consumers, the "I" refers to the brand (ONTTNO), the whole idea of ??the meaning is: "Brands (ONTTNO) will target consumers buying needs (including clothing price, quality, style, style, etc.) as work hard direction, as far as possible to meet the target consumer demand, ensure quality of service. "This is a" consumer-oriented "service philosophy, easy to narrow the target consumer and the brand (ONTTNO) from the emotional distance, so that they subconsciously accept the brand (ONTTNO), this is one. Second, the "Mein Kampf," reminiscent of the fascist leader Hitler "Mein Kampf" and a network of celebrity Luo (Overheating) just last year published the best-selling inspirational book "Mein Kampf", cleverly borrowed celebrity achieve good dissemination of results. Third, the brand positioning is a proud only designed for fashion influx of people to create the image of youth fashion brand, with simple European style atmosphere as the main style, in black, white and gray color primarily neutral color, shape, "stylish and confident , style and elegance "of the new century man image. Analysis: The age of most of the college students and urban white-collar workers, they are basically worry about food and clothing, more than the pursuit of their traditional material needs between the ages of 20-35, but more and more concerned about the quality of life improvement, trendy Love fashion. They have a higher personal accomplishment, self-confident and conceited, individuality and elegant. Moreover, they are familiar with networking and e-commerce, more and more people join a purchase army, because online shopping is itself a kind of fashion. Therefore, the target consumers locked 20-35-year-olds, there are some certain market. Fourth, the company culture Company vision (Vision) go all out to build China's fashion new concept! Our Mission (Mission) to fashion and reality closer! When the service concept (Our Service Idea) QVC (Quality + Value + Choices) = better quality + value + More options higher company values ??(Values) Customer first overall attention to detail and the pursuit of excellence as the most important but unfortunately tough customer first - Customers are our foundation for development 1. protect customer privacy, according to Elsevier customers and their respect for others. 2. The dispute does not occur with customers proactively solve problems for customers. 3. insight into customer needs and provide service beyond expectations and achieve customer and company win. 4. changes in customer requirements do forward thinking and preparation. Overall situation - attention to the overall interests 1. overall situation and do not care about personal gains and losses. 2. When the personal interests and the overall interests of the company or department when a conflict occurs, the overall interests of the company as the most important. 3. From the overall situation, the courage to correct improper words and deeds colleagues. Attention to detail - not to be good rather than the customer or company 1. good thing, even then do little seriously. 2. the event down into little things, little things down into the details, and quality and quantity. 3. The key details do deep penetration, and try to make it perfect. The pursuit of excellence - to challenge the limits, beyond the self 1. Always set a new goal for yourself and try to finish it. 2. All things dealing with work-related it is beyond the past, has made progress every day. 3. Positive innovation, in an extraordinary way to reach beyond the expectations of performance. Xi when - a race against time 1. Working time is only concentrate on work-related things, today's work is not leaving until tomorrow. 2. Make the proper organization of work priorities, follow workflows, the first time to complete the important and urgent task. 3. Do not waste time themselves and others, to create high performance. Tough - optimistic, never give up 1 stick responsibilities, experience in their jobs. 2. The difficulty is not to retreat, not to escape, make every effort to achieve the desired results. 3. optimistic face of difficulties, always bring a positive impact to the team, so the team's example.