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The importance of the relationship between a commodity and gift packaging and consumer psychology can have a good sales must go through the market test. In the entire marketing process, the packaging as a very important role, it uses its own unique image language to communicate with consumers, to influence the mood of consumers first, consumers first saw it on it The packaged product interest. It can contribute to the success can also lead to failure, highlighting the strength of the packaging does not make consumers swept away. As China's market economy continues to develop and improve, consumers have become more mature and rational, the market gradually reveal the "buyer's market" feature, which not only increased the difficulty of product marketing, but also to packaging design faced unprecedented The challenge, driven product packaging to grasp the public consumer psychology, toward a more scientific, a higher level of direction. Packaging has become the main actors in the actual business activity the market inevitably produces a close relationship with the consumers of mental activity. And as a packaging designer If you do not understand the consumer psychology will be caught in the blind. How can arouse the attention of consumers, but also how to further stimulate their interest to induce them to take the final purchase behavior, which must involve the knowledge of consumer psychology. Therefore, changes in consumer psychology and consumer research is an important part of the packaging design. Only by grasping and rational use of the law of consumer psychology in order to effectively improve design quality, increase value-added goods, while improving sales efficiency.