Domestic and foreign commercial street environment to identify what is the difference?

First, the study identifies the domestic environment due to our identification system for design research started late yet, but in the construction of urban commercial street in the environmental labeling system for planning, design and application of the exploratory stage, but also the lack of mature theory and outstanding cases, large Most commercial street environmental labeling system is still in a non-system, no order, no personality of the state, mainly in the following areas: 1. Identify the system can not meet the requirements of modern business: identification system does not meet the requirements of modern business is mainly reflected in: lack of identity cards, identification systems set is incomplete, not the system, imperfect, text, graphics and wrong use of non-standard use, as well as the lack of maintenance and management of signage. 2. Identify the system is unreasonable: Identifying unreasonable mainly reflected in: scale design signage did not follow the relevant normative standards; location signage design failed node according to Commercial Street and the flow characteristics of the rational arrangement; signage materials design failure to integrate environmental and aesthetic combination. Set the number of identification card without scientific planning and management. 3. signage design lack of features and aesthetics: the lack of signage design features and beauty is mainly reflected in: Commercial Street logo design thousands of shops side, lack of personality, process rough, failed to combine its commercial character; Public logo design is not continuous, failed to form an effective unified visual continuity. The logo design incompatible with the surrounding environment: logo design incompatible with the surrounding environment is mainly reflected in: logo design fails to consider the overall environmental characteristics and Commercial Street style, graphics, text, color, texture and other visual elements to identify failed and Environment Unified integration. Second, the study identifies the relevant environmental abroad due to higher economic level of developed countries, the city is relatively good public service facilities, urban furniture, the city identified large-scale scientific application, its shape, color, texture and attention to detail and reflect the people-oriented characteristics, in particular commercial street is a good response characteristics, for example as follows: 1, New York Fifth Avenue: New York's Fifth Avenue (FifthAvenue) famous, Manhattan, New York City is an important north-south trunk road, south Washington Square Park, the North arrived in 138 Street. As New York's business centers, residential centers, cultural centers, shopping centers and tourist centers, public service facilities more perfect, environmental labeling system is both functional and visual, especially commercial identity, its distinctive creative and exaggerated performance practices to tourists and pedestrians a strong visual impact, highlights the stylish, vibrant commercial street features, while adding a strong business atmosphere (Figure 2.16). 2, Paris Champs Elysees: Champs Elysees east west Etoile de la Concorde in Paris, lying west to east, is about 1800 meters, 100 meters wide. The eastern section of the treaty 700 meters long boulevard, mainly natural scenery, the road is flat English lawn. The western part is about 1200 meters, senior commercial district, elegant is the world's most densely world famous place. Champs Elysees environmental graphic design combines modern and classical mood in one, the ingenious idea combined with the traditional style to the 19th century Ottoman architecture street style more elegant, romantic art. Identification system not only meets the need to use common base, but also so that the visual aesthetic needs of the public had been met (see Figure 2.17). 3, Old commercial street in Tokyo's Asakusa: Sensoji Temple in Asakusa, Tokyo, Japan is the center of the commercial street, the village has become a tourist attraction Tokyo, and Asakusa come out with a lot of name brand and culture. Asakusa Commercial Street is still capable of saving more tenacious traditions and customs of one of the commercial district in the modern Western trend shock, still retains strong Edo style. Both sides of the scarlet shops sell Gongshen utensils, Edo toys, snacks and a variety of specialty dessert. Environmental graphic design continues the Japanese medieval rustic style, shape, color and other design elements are full of rich ethnic regions of the atmosphere, people feel like being in the ancient Japanese marketplace among commercial logos on Fifth Avenue, the Champs Elysees commercial logos, Asakusa commercial street image of the logo (Figure 2.18) logo signs: http: //www.hnwxbs.cn