Daily chemical industry, a significant problem in urgent need of transformation of shopping malls O2O

Do large-scale spread of the original brand business model will become more three-dimensional, is to spread the brand, replaced by electricity suppliers and operators to jointly promote the construction of traditional channels of integrated business model, this article tells you prime science and technology on the industry a significant problem urgent need of restructuring mall O2O. Prime science and technology - helping millions of businesses successful transition O2O! As the date of the industry's leading companies, P & G's business performance to some extent, as the industry leader. There are daily chemical industry chiefs namely told reporters: "As the industry competition, low-profit era, 'bet' single traditional channels, the marginal benefit of daily chemical industry has been negative because of this, the layout of the old and new channels become daily chemical industry. The new struggle battlefield "Day of experts, a number of companies cosmetics industry strategy consultant Feng Jianjun said:" Chinese cosmetics market, although the situation is still a thriving foreign brands, but the future will be more intense competition in the channel, and electricity suppliers will also be period (Christmas, New Year, Spring Festival) three main sections of a competitive battleground. "leap after 2014, Procter & Gamble in Guangzhou Baiyun Airport's new marketing war caused widespread concern, which should debut at the P & G O2O layout. According to P & G's design, Guangzhou, Hong Kong and out of the airport daily traffic to reach 400,000 to 500,000 passengers, passengers reach the average waiting time at the airport 87 minutes. Bored during this time, P & G's "airport concept store," consumers can seize the opportunity to fully demonstrate the effectiveness of P & G's outstanding high-quality products, and to "experience" a way to stimulate the curiosity of consumer products and buy impulse. It can be said that e-commerce offline (OFFLINE) link. In addition to P & G, feedback from local businesses Liby showed, for the electricity business transformation Liby positive and open attitude. Liby official said, "We are the strategic positioning of the electricity supplier is necessary to actively explore the layout of the electricity supplier, but also take into account the outcome of many years of accumulation of traditional channels. Currently, Liby Group and Suning Tesco has reached a strategic cooperation Suning Tesco has achieved the same below price line line, line networks and electronic business platform complement each other. We are actively exploring the deeper forms of collaboration and content. "In fact, the same price whether online and offline, has been a day of business can not be avoided during the layout of the electrical problem, "the sudden emergence of the Internet, so that the local Japanese brand saw the rise of new business opportunities, but in the development, but hurt the traditional channels, online and offline channel conflict. How integration services to become operational throughout the day of the world solved things online and offline. "This is a confusion in the industry from O2O of. Liby selected online and offline hereinafter price of Suning Tesco to cooperate to solve the problem in a sense is online and offline conflict, but how best to implement the online and offline integration of operational services, but it is still facing businesses major challenges. Liby official told reporters that "the problem can not be ignored is that FMCG itself, the use of high frequency, for convenience, timeliness have higher requirements, so the supermarket door of the convenience store, the line is still many consumer those choices. At the same time, the characteristics of the electricity supplier channels, that is, to reduce intermediate links all aspects of the business that is bound to make increased profits in the marketing aspect, but electricity provider channel itself also needs to promote investment costs, so the current electricity supplier Change on the day of the overall profit structure remains to be seen. "At present, Li Bai's electricity provider channel is still in its infancy, and compared to traditional channels, fewer sales, accounting is not high. But in Liby opinion, the future, as we increased efforts to promote electricity supplier, in-depth cooperation with the electricity provider platform, rich product line, can foresee the next few years, Li Bai electricity provider channel sales will quickly upgrade . In summary, you are not already a significant problem on the industry, urgently needed transformation of shopping malls O2O understand. If you have additional questions, please contact Greater China's top development team - young and technology, free hotline: 4006-518-823, free consultation QQ: 800098771. Young and Technology (Beijing) Co., Ltd. Contact QQ800098771 Tel: 4006-518-823 Company Website: www.f-hua.net www.fenghuaapp.com Address: Agricultural University Road 880 000 Lin Mansion This switched on the ground, Haidian District Greater China's top O2O system developers - prime Technology: http: //www.fenghuaapp.com/news_show/66.html