2013--2018 domestic restaurant chain industry assessment and market survey research and analysis ..

2013--2018 domestic restaurant chain industry assessment and market research analysis report ---------------------------------- Development Survey ----------------------------------〗 〖Report No. 71593〗 〖completion date of August 2013 〖Delivery 〗 EMIL electronic version or EMS reporting format〗 〖〗 〖paper version: 6500 yuan〗 〖electronic version: 6800 yuan 〖paper + electronic]: 7000 yuan (price discount) 〖Order〗 010-56205768 Phone 〖Customer Service QQ 〗 1271943744 24: Current Situation 18,211,180,815 〖Contact〗 〖Zhao Yingying source link〗 http://www.hjwxyjy.com/qitaxingye/qita/71593.html (Click to see main text) [Report Contents] The first part of the industry first Industry Overview chapter restaurant chain catering industry Section 1 Introduction 1 First, the definition of a food and beverage industry Second, the classification of a three restaurants, six types of food consumption of 2 Fourth, economic status and role of the catering industry Section 4 Overview 4 a restaurant chain industry, food chain definition 4 II, 5 three restaurant chain simple classification, characteristics 5 IV restaurant chain industry, restaurant chains operating in the form of 6 Section 3 Other 8 a concept restaurant chains, food chain origin 8 Second, the development process of our food chain 8 Third, modern restaurant chain overview 10 IV restaurant chain the role and status of 10 V, the restaurant chain industry connotation 11 Sixth, the development of the law of 13 restaurant chains seven health food chain Question 14 VIII Chapter 18 chain restaurant chain in 2012 - 2013 the status of international restaurant chain industry analysis 20 Section 2012--2013 International restaurant chain industry overview 20 First, the international restaurant chain industry development course 20 Second, the international Development food chain industry is facing 20 Third, the international restaurant chain industry technology development status and trends 21 Section 2012--2013 年 Western-style restaurant chain's development 22 a, ocean food chain entered the airport of 22 Second, the ocean food chain weather The restaurant has become the new darling of 23 Third, KFC and McDonald's inspiration 24 Section 2012--2013 年 Western-style restaurant chain 28 a development strategy, foreign restaurant chain Winning 28 Second, the Western-style restaurant chain Localization 32 Third, the American restaurant chain The Chinese market development strategy 32 IV 2012 major national restaurant chain industry, a reference 34, United States 34 Second, the United Kingdom 37 Third, Japan 38 Chapter 2012 - Situation of China's catering industry chain analysis 39 Section 2012- 2013 2013 overall development situation of China's catering industry chain 39 a, 2012 - 2013 Catering profits 39 Second, the catering business in trouble 40 Third, the catering service and the quality of food hygiene 42 four requirements to facilitate the rapid Section 42 Availability of restaurant chain industry market development 43 a, start-up and growth rate of 43 restaurant chains Second, our main business catering chain industry 65 Third, our management style restaurant chain industry analysis 92 Fourth, China's catering industry in the consumer market chain analysis 96 three 2012--2013 restaurant chain in China in the development of industry market analysis 97 First, the impact of 2008 Olympic Games on the development of the industry food chain market 97 two, 2012 - 2013 98 restaurant chains market price situation three, 2012 - 2013 restaurant chain price analysis 99 four, 2012 - 2013 Dining chains cost analysis 100 five, 2012 - 2013 Casual dining chain industry development potential of 101 Section IV Chinese restaurant chain industry market situation analysis 102 First, to market Chinese restaurant chain industry in 2015 development trend 102 Second, the restaurant chain brand development trend in cluster form 103 Third, the joint procurement of confidentiality 105 Fourth, casual restaurant chain development trend of 107 V 2012--2013 China's food chain industry market survey of 108 consumers First, the food and beverage industry consumer group study 108 Second, China's per capita food consumption expenditure 109 Third, urban food consumption structure 109 Fourth, consumers in different consumption occasion dining needs 109 V. catering consumer psychology analysis 110 Sixth, the consumption characteristics of different catering formats 111 Seven office in the frequency of consumption of 113 eight employees, consumer food consumption behavior analysis 113 September, consumer choice determinants restaurant chain 114 X. consumer decision analysis 115 restaurants XI, the survey sample description 117 XII overall Satisfaction situation 119 thirteen, fourteen 119 food security situation, evaluate food consumption satisfaction index contrast 120 Chapter IV Market analysis of food chain restaurant chain City 122 Section 122 a standardized analysis, the restaurant chain industry, standardization case 122 Second, the restaurant chain standardization issues and their impact 123 Third, the restaurant chain market development strategy standardization Section 124 restaurant chain market development 125 a, 2012 - 2013 125 restaurant chain market developments Second, a favorable factor for the development of food chain 126 Third, the restaurant chain development constraints 127 Fourth, the restaurant chain restaurant chain globalization 131 Section 131 a development prospects and opportunities, food chain analysis 131 two long-term prospects, 2013--2018 ê Food Chain 132 three market prospects New Opportunities restaurant chain development 133 IV 2012--2013. Form Chinese regional specialties snack food development 136 a, 136 in Yunnan bridge noodle Second, Xinjiang kebabs 136 Third, Beijing roast duck 137 Fourth, Henan Huimian 139 V. Fujian Shaxian snacks 141 Sixth, Shaanxi Liangpi Rouga Mo 142 seven Lanzhou beef noodles 144 Chapter Status Chinese restaurant chain segment analysis development 2012 145 Section 145 a Western-style restaurant chain, Western-style fast operating characteristics of 145 Second, Western-style fast food distribution area 146 in the Chinese market three main Western-style fast food of the Current Situation in China Market Status Chinese and Western fast food 146 Fourth, 2012 148 V. Development Trend of Chinese style fast food 2013 149 Sixth, Western-style fast food analysis in Chinese fast-food market competitiveness SWOT 150 Section 151 a Chinese restaurant chain, operating characteristics of Chinese fast food 151 Second, the Chinese fast food target consumer groups in China 152 three main formats of Chinese fast food market in China Status 153 Fourth, in 2012 China Chinese fast food market size analysis of 154 V, the bottleneck restricting the development of Chinese fast food of 155 Sixth, Chinese fast food in Chinese fast-food market competitiveness SWOT analysis Section 157 159 a chain of casual dining, casual dining and management features 159 Second, the casual dining target consumer groups 160 Third, the casual dining principal of the Current Situation in China 161 Fourth, in 2012 China casual dining market size analysis of 162 V, 2012 Chinese casual dining market competition analysis 163 Sixth, casual dining in Chinese fast-food market competitiveness SWOT analysis 164 165 a fourth restaurant chain hotel, hotel catering and management features 165 Second, the hotel restaurant's target consumer groups 166 Third, hotels and restaurants in the Chinese market, mainly the Current Situation and 167 Fourth, in 2012 China Hotel catering market competition analysis 168 five hotels and restaurants in the Chinese fast-food market competitiveness SWOT analysis of a 169 V 171 hot pot chain, operating characteristics pot 171 Second, the pot of target consumer groups 172 Third, the main pot of the Current Situation in China market 172 Fourth, in 2012 the market size of Chinese hot pot analysis 173 Fifth, in 2012 China hot market competition analysis 173 Sixth, fondue analysis 174 Chapter VI of the restaurant chain industry, regional market analysis Section 175 in Beijing in China's catering market competitiveness SWOT 175 First, the status of the restaurant chain industry 175 Second, the restaurant chain market structure 177 Third, the restaurant chain consumer analysis 178 Fourth, the restaurant chain industry trends Section 179 Shanghai 180 First, the status restaurant chain industry 180 Second, the restaurant chain market structure 180 Third, the restaurant chain consumer analysis 181 Fourth, the restaurant chain industry trends Guangzhou 185 183 Section I. Present Situation restaurant chain industry 185 Second, the restaurant chain market structure 187 Third, the restaurant chain consumer analysis 188 Fourth, the restaurant chain industry Shenzhen Development Trend 188 189 IV I. Present Situation restaurant chain industry 189 Second, the restaurant chain market structure 192 Third, the restaurant chain consumer analysis 194 Fourth, the restaurant chain industry trends Chengdu 199 194 V a catering chain industry Status 199 Second, the restaurant chain market structure 200 Third, the restaurant chain consumer analysis 203 Fourth, the restaurant chain industry trends 2012 204 Chapter VII - Management 2013 Section 206 restaurant chain industry food chain management industry Overview 206 a explore the hotel and catering chain business model to establish itself 206 Second, the employee management program 207 of the chain restaurant industry, three key dining chain operation mode of preparation site 208 restaurant chain industry analysis Section 210 one restaurant chain business location Factors that should be considered 210 Second, the chain restaurant location 211 should follow the basic principles of three models and methods to use siting restaurant chain 212 IV site Western restaurant chain franchise restaurant chain operated 213 III district Analysis of a 215, 215 of the general principles of district II particularity catering business district 215 Third, learn from KFC district policy 216 Fourth, the restaurant chain business district expansion process analysis 217 V. chain restaurants in the district enterprise single store policy to achieve a competitive advantage relative to the fourth quarter 218 chain restaurants a Customer Relationship Management 218, customer relationship management concept 218 Second, consumer behavior characteristics and influencing factors of eating 219 Third, manage customer demand information 220 Fourth, customer Relationship Management Suggestions 221 V model takeout restaurant chain 222 a case study, McDonald's McNuggets send business supply chain processes to resolve 222 Second, Kerry and a product takeout business supply chain processes to resolve 225 Third, the chain catering enterprises facing away service Difficulties and challenges 227 Chapter VIII 2012--2013 ê Food chain information analysis principles information 229 a Section 229 restaurants, catering companies to implement information technology 229 Second, the catering business information platform of choice 231 Third, information technology catering business interests in return 231 Fourth, the development of catering information software and technology 232 V. catering business information system influence factor 233 Sixth, three major trends in food information management 234 Section 2012--2013 ê Food chain information analysis 236 a chain catering information model 236 Second, the food chain in a conventional manner restrict information development 237 Third, the restaurant chain information management 238 Fourth, the chain restaurant information solutions 240 Fifth, the food chain information recommendation section 241 Chinese food chain three sections use of information technology analysis 242 a, Chinese chain industry application of information technology Overview 242 Second, the need for information and network technology for Chinese food chain industry 243 Third, the use of advanced information technology to promote the modernization of Chinese food chain industry 244 IV. IT applied to Chinese food chain industry strategy 245 Group IV restaurant chain information management 246 First, the composition of the Group Management System 246 Second, the goal of the group chain information 247 Third, remote query subsystem 248 Fourth, the chain management subsystem 249 Fifth, the implementation of the group management program 249 V restaurant chain information 251 a success story, century-old Quanjude information management 251 Second, the Little Sheep Information Management 252 Third, the establishment of information Ajisen China business platform 254 four Tanyutou makes the information the new flagship 256 Fifth, the "real effort" to build a comprehensive competitive analysis information terminal 257 of the second part of the industry competition 260 Chapter IX restaurant chain industry food chain industry competition analysis Section 260 a, Chinese restaurants competition chains 260 Second, the 2013 restaurant chain competitive advantage analysis 260 Third, the restaurant chain industry competition status of Western-style 262 Fourth, in 2013 foreign market competitive dynamics breakfast 262 V, 2013 Chinese and foreign enterprises Competitive Analysis Market restaurant chain 263 second Section 2013 265 restaurant chains a competitive analysis, in 2012 the restaurant chain market competition analysis 265 Second, the 2013 restaurant chain market competition analysis 266 Section 2012--2013 China's food chain industry competition analysis and forecasting a 267, 2012- 2013 concentration analysis and forecast 267 Second, 2012-2013 269 SWOT analysis and forecasting three, 2012 - 2013 Analysis and Prediction of entry and exit 272 four, 2012 - 2013 life cycle analysis and forecast 272 CHAPTER restaurant chain Competitive Strategy Analysis Section 275 restaurant chains market a competitive strategy analysis 275, 2013 Market Growth Potential of the restaurant chain 275 Second, the 2013 main potential varieties restaurant chain analysis 275 Third, the existing food chain analysis of competitive strategy 276 Fourth, the restaurant chain potential competitive strategies chosen by 277 varieties of five varieties typical enterprise Competitive Analysis Competitive Analysis 281 Section 282 a restaurant chain, the impact of the European debt crisis on the food chain industry competition 282 Second, the debt crisis in the restaurant chain industry competition changes 283 Third, 2013--2018 restaurant chain in China in market competitive trends 287 Fourth, 2013--2018 ê Food Chain industry competition outlook 290 Five 2013--2018 ê Food Chain Industry Competitive Strategy Analysis 292 Chapter XI of the world food chain focus Competitive Analysis Section 295 KFC 295 I. Company Overview 295 Second, the competitive advantage 295 three, 2012 - 2013 296 four operating conditions, 2013--2018 Development Strategy Section 297 McDonald's 300 I. Company Overview 300 Second, Competitive Advantage 301 Third, 2012--2013 306 four years of operation status, 2013--2018 Development Strategy III Keshi 308 311 I. Company Overview 311 Second, the competitive advantage 312 Third, 2012--2013 313 four years of operation status, 2013 --2018 Development Strategy IV Yoshinoya 314 315 I. Company Overview 315 Second, the competitive advantage 316 Third, 2012--2013 317 four years of operation status, 2013--2018 317-year development strategy for a 323 V Yum, business Overview 323 Second, the competitive advantage 324 three, 2012 - 2013 327 four operating conditions, 2013--2018 Development Strategy Section VI Jollibee Restaurant Group 327 329 I. Company Overview 329 Second, the competitive advantage 330 Third, 2012-2013 331 four years of operating conditions, 2013--2018 Development Strategy 331 VII Ajisen (China) Holdings Limited 335 I. Company Overview 335 Second, the competitive advantage 337 Third, 2012--2013 338 four years of operation status, 2013-2018 Development Strategy 341 Chapter XII domestic food chain competitive analysis of key enterprises Section 342 Global Chinese restaurant chain Kungfu 342 I. Company Overview 342 Second, the competitive advantage 343 Third, 2012--2013 345 four years of operation status, 2013- 2018 Development Strategy Section 345 Shenzhen Pastry Food Chain Co., Ltd. 353 King I. Company Overview 353 Second, the competitive advantage 354 Third, 2012--2013 356 four years of operation status, 2013--2018 Barangay Development Strategy Section 357 Ramen fast food chain limited liability company 357 I. Company Overview 357 Second, the competitive advantage 358 Third, the problems of 361 Fourth, 2013--2018 363-year development strategy for the fourth quarter dumplings aunt Restaurants Group Co., Ltd. 364 I. Company Overview 364 two competitive advantage analysis 366 Third, 2012--2013 367 four years of operation status, 2013--2018 Development Strategy 367 V China Quanjude (Group) Co., Ltd. 370 I. Company Overview 370 Second, the competitive advantage 371 Third, 2012- 2013 375 four operating conditions, 2013--2018 383-year development strategy VI Lihua restaurant chain 384 I. Company Overview 384 Second, the competitive advantage 385 Third, 2012--2013 386 four years of operation status, 2013--2018 Development Strategy 388 VII Guangzhou Restaurant Group Inc. 389 I. Company Overview 389 Second, the competitive advantage 391 three, 2012 - 2013 392 four operating conditions, 2013--2018 Development Strategy South Beauty Company Limited 393 393 VIII A corporate Overview 393 Second, the competitive advantage 396 three, 2012 - 2013 398 four operating conditions, 2013--2018 Development Strategy 399 IX Inner Mongolia Little Sheep Catering Chain Co., Ltd. 403 I. Company Overview 403 Second, the competitive advantage 404 Third, 2012 --2013 405 four years of operation status, 2013--2018 Strategic Development Co., Ltd. 408 Section X Beijing Xiangeqing 408 I. Company Overview 408 Second, the competitive advantage 409 Third, 2012--2013 410 four years of operation status, 2013- 2018 422 The third part of the development strategy of the development trend of the industry forecast Chapter XIII restaurant chain industry analysts forecast the development trend of the development of China's catering industry 423 Section 423 of a 2012 food and beverage industry 423 Second, the development of the restaurant industry in 2013 consumption forecast 425 Third, the 2013 forecast of market development opportunities for the development of food industry 425 Fourth, the 2013 restaurant industry forecast 427 V. 2013--2018 forecast of China's catering industry 429 1.2 Development Trend of China's catering industry chain analysis 433 First, our food chain Trends and Strategies Development 433 Second, the 2012 Chinese restaurant chain industry development 437 Third, in 2013 the market size of the restaurant chain industry forecast 438 Fourth, 2013--2018 ê Food Chain industry trends 440 Section 2013--2018 ê Food chain market trends analysis 442 First, the domestic food chain competition in the market trend 442 Second, the restaurant chain standardization trends 443 Third, the restaurant chain trends in the industrialization process 444 Fourth, the restaurant chain market trends 447 Fifth, the restaurant chain joint development trends section 448 Chapter XIV restaurant chain industry forecast development 450 Section 2013--2018 ê Food Chain 450 a analysis of market trends, 2012 - 2013 450 summary Food Chain Market Trends II 2013--2018 ê Food chain development trend analysis 452 Third, 2013- 2018 restaurant chain market development 454 IV 2013--2018 ê Food Chain industry policy trends 458 V. 2013--2018 ê Food Chain Price Trend 460 Section 2013--2018 ê Food Chain market forecast a 461, 2013- 2018 Market restaurant chain structure prediction 461 Second, 2013--2018 ê Food Chain demand outlook 461 Third, 2013--2018 ê Food Chain industry concentration predicted 464 Part IV Chapter XV Situation Investment Strategy Investment restaurant chain industry analysis 465 first Section 2012 restaurant chain industry investment analysis 465 First, in 2012 the overall investment and structure 465 Second, in 2012 the scale of investment cases 465 Third, in 2012 investment growth in the case of 466 IV Year 2012 Industry Investment Analysis 467 V. Year 2012 Region Investment Analysis 468 Sixth, in 2012 foreign investments in January 2013 Section 469 restaurant chain industry investment analysis 474 First, in January 2013 and the overall investment structure 474 Second, in January 2013 the scale of investment cases 474 Third, 2013 In the case of investment growth in January 475 Fourth, in 2013 January, 2011 Industry Investment Analysis 475 V, 2013 January, 2011 Regional Investment Analysis 475 Sixth, January 2013 Foreign Investment 475 Chapter XVI restaurant chain industry investment environment analysis 476 Economic Development Environment Analysis Section 476 a, 2012 - 2013 macroeconomic situation of China's 476 Second, 2013--2018, China's macroeconomic situation analysis 482 Third, 2013--2018 investment trends and their impact prediction Section 483 policy 484 a regulatory environment analysis, in 2013 the restaurant chain industry policy environment 484 Second, in 2013 domestic macroeconomic policies in effect 484 Third, in 2013 industry policy and social development of its environmental impact analysis of the third quarter 486 487 First, the domestic social environment development Status 487 Second, the 2013 Social Development Analysis Environment 494 Third, 2013--2018 Impact on the industry's social environment analysis 496 Chapter XVII restaurant chain industry investment opportunities and risks restaurant chain industry 498 Section 498 a return on investment analysis, 2012 --2013 Analysis restaurant chain industry investment situation 498 Second, 2013--2018 ê Food Chain industry investment benefit analysis 499 Third, 2013--2018 ê Food Chain industry investment trend forecasting 499 Fourth, 2013--2018 restaurant chain industry investment direction of 503 five 2013 - Recommendation 2018 restaurant chain industry investment of 505 six new entrants should be noted that Section 505 Obstacles in the main factors affecting the development of a food chain industry 508, 2013--2018 Effects restaurant chain industry run favorable factors analysis 508 II 2013 - 2018 impact factor of stability restaurant chain industry operation analysis 509 Third, in 2013 - negative factors affect the food chain in 2018 industry operation analysis 509 Fourth, 2013 - 2018 Development of the challenges facing the industry food chain analysis 510 Five, 2013 - the opportunity to develop our food chain industry in 2018 faced Analysis Section 511 restaurant chain industry investment risk and control strategy analysis 512 a, 2013--2018 ê Food Chain industry market risks and control strategies 512 Second, 2013- 2018 Other risks 2018 restaurant chain industry - the restaurant chain industry policy risk and control strategy 513 Third, 2013--2018 ê Food Chain industry business risk and control strategy 514 Fourth, 2013--2018 ê Food Chain industry competition risk and control strategy 515 V, 2013 and control strategy 517 Chapter XVIII of the restaurant chain industry investment strategy research Section 520 restaurant chain industry development strategy research 520 a, 520 two strategic integrated planning, portfolio strategy 521 III 522 four regional strategic planning, strategic planning 522 five industry Marketing 523 six brand strategy, competitive strategy planning Section 526 grinds on the food chain brand of strategic thinking 527 First, the importance of corporate brand 527 Second, the significance restaurant chain brand strategy 528 Third, Situation Analysis of brand restaurant chain 529 Fourth, the restaurant chain's brand strategy 529 Fifth, the restaurant chain brand strategy management strategy 530 Strategic Investment Section 532 a restaurant chain industry, in 2012 the restaurant chain industry investment strategy 532 II 2013 533 restaurant chain industry investment strategy Third, 2013--2018 ê Food Chain industry investment strategy four 535 2013 - 2018 537 sub-industry investment strategy Chapter XIX restaurant chain industry development strategy analysis Section 539 restaurant chain industry 539 a development strategy, market positioning and nature 539 features two stick policy, standardization, and establish strategies factory, scale and scientific goals 540 Third, innovation policy 541 Fourth, the chain expansion strategy analysis 542 Fifth, common development and franchising with direct chain strategy analysis 545 VI. scale strategy analysis 545 VII talent strategy analysis Section 545 restaurant chain industry SME development strategies 546 A corporate strategic planning 546 Second, market competition strategy 547 Third, the degree of implementation of the strategic development strategy restaurant chain 548 Section 551 a product development strategy 551 II 552 three chain business strategy, marketing strategy 553 ---------------------------------- Contact Ms. Gao 〖-----〗 〖Order〗 010-56205768 Miss Zhao〗 〖QQ 1271943744 24: 18211180815