2013--2018 Situation Assessment of China's media industry and investment policies in depth research report

2013--2018 Situation Assessment of China's media industry and investment policies in depth research report ----------------------------------- ---------------------------------〗 〖Report No. 71467〗 〖completion date of August 2013 〖delivery〗 EMIL electronic version or EMS reporting format〗 〖〗 〖paper version: 6500 yuan〗 〖electronic version: 6800 yuan 〖paper + electronic]: 7000 yuan (price discount) 〖Order〗 010-56205768 Phone 〖〗 QQ Service 1271943744, 24 hours: 18,211,180,815 〖Contact〗 〖Zhao Yingying source link〗 http://www.hjwxyjy.com/jinrongbaoxian/guanggaochuanmei/71467.html (click see text) [Report Contents] Chapter I Definition of Media Industry Development Environmental Analysis 1.1 1.1.1 define the media industry to define the status of the media industry in the national economy of the media industry 1.1.2 Analysis of Policy Environment 1.2 Media Industry Media Industry Management System 1.2.1 (1) The competent authority (2) regulatory regime 1.2.2 "Guiding Catalogue of Industrial Structure Adjustment (2011 version)," the media industry the main policy and laws and regulations (1), "press and publication industry," Twelfth Five-Year Plan "period" (2) selected cultural industries encouraged (3) "" Twelve Five-Year "period of cultural industries doubling plan" (4) Network industry-related policy reform progress 1.2.3 TV media industry analysis (1) Newspapers reform progress (2) Progress of Book Publishing System Distribution (3) television broadcasting reform progress (4) audio-video publishing industry reform progress (5) Movie reform progress in the economic environment of the media industry 1.3 Analysis 1.3.1 Analysis of international macroeconomic environment (1) International environmental status of macro development (2) international macroeconomic development forecast domestic 1.3.2 Macroeconomic Environment (1) Status of domestic macroeconomic (2) domestic macroeconomic development of the media industry forecast 1.4 Social Environment 1.4.1 diversified public information campaign launched 1.4.3 1.4.2 citizen media market "debris" 1.4. 4 community circles forming perceptual Chapter 1.4.5 Criterion media industry at home and abroad Situation and Trend Analysis 2.1 foreign media industry development status and trend analysis 2.1.1 Analysis of current development of the global media industry (1) global media industry development (2) Characteristics of the global media industry 2.1.2 US Media Industry Development in China (1) before the US media industry in general (2) American Heritage Media Industry Development in China (3) United States New Media Industry Development 2.1.3 Development of the British media industry (1) before the British media industry in general (2) British traditional media industry development (3) British new media industry development 2.1.4 Development of Media Industry in Japan (1) Japanese media industry overall profile (2) Japanese traditional media industry condition (3) Japan's new media industry 2.1.5 Development Trend of Global Media Industry analysis 2.2 Domestic Situation and Trend Media Industry Development 2.2.1 Overview of domestic media industry in general (1) GDP and growth (2) Refine (4) Industrial Form Media Industry Development Status 2.2.2 Analysis on the domestic market size and growth (3) Market Structure (1) The status of traditional media industry analysis (2) Analysis of the new media industry development status of domestic media industry trends 2.2.3 The third chapter analyzes the traditional media industry development status and trend analysis of newspaper industry development status and trend analysis 3.1 scale analysis 3.1.1 newspaper industry development (1) Analysis of the overall size of the newspaper industry (2) the size of a newspaper analysis published Number of Publications 1) Newspapers Its proportion of the structural situation 2) newspaper and its proportion of the total number of copies structural condition 3) Paid daily circulation of the world's top 100 in the case of Chinese newspapers (3) newspaper ads scale analysis 1) Newspaper advertising growth 2) newspaper advertising major sectors Contribution 3.1.2 Competitive Analysis Market Newspaper Publishers (1) newspaper distribution market overview 1) newspaper publishing market pattern 2) changes in the market share of newspapers 3) all kinds of city competition of newspapers (2) metropolitan newspapers regional competition pattern analysis 1) North China competition newspaper analysis 2) East competition newspaper analysis 3) newspaper South China competition analysis 4) newspaper Central Region competition analysis 5) West regional newspaper competition analysis (3) Other categories newspaper market competition pattern analysis 1) political newspaper market competition analysis 2) weekly life services market competition analysis 3) financial newspaper market competition analysis 4) IT newspaper market competition analysis 3.1.3 newspaper advertising market analysis (1) Newspaper Advertising Market Overview (2) Newspaper Advertising Market Structure 1) newspaper advertising resource structure change analysis 2) Real estate newspaper advertising 3) Cars newspaper ad 4) retail newspaper advertising 5) entertainment and leisure industry newspaper ads (3) changes in the media environment impact on the newspaper industry insights circumstances newspaper industry development trend 3.1.5 3.2 3.1.4 Newspaper Group analysis book industry development status and trend analysis of the development of the book industry scale analysis 3.2.1 Quantity (1) Book Publishing (2) Book Distribution the number of outlets and the number of publishing industry (3) book publishing and sales (4) import and export and the introduction of copyright books practitioner 3.2.2 Output of Book Publishing Industry Policy 2011 3.2.3 2011 Analytical book publishing industry progress analysis (1) Topic Publishing (2) the digital transition 3.2.4 2011 book publishing industry capital operation analysis 3.2.5 Book Publishing Industry Development Trend 3.3 periodical industry development status and trend analysis of the scale of the journal Industry Analysis 3.3.1 (1) periodical publication scale ( 2) Journal Group Structure (3) marketing and advertising journals scale 3.3.2 Periodical issue market competition analysis (1) periodical market before 1) the mainstream media continued strength journals 2) the mainstream media to second and third tier urban sprawl journals (2) fashion Journals competition pattern analysis 1) Female fashion high Mayang journals competition analysis 2) A female integrated fashion periodical analysis of the competitive landscape) male fashion journals competition analysis (3) Automotive Periodicals competition analysis (4) Journal of Finance and Economics Competition pattern analysis (5) Home Journals competition analysis 3.3.3 Periodical industry development trend analysis 3.4 broadcast audiovisual industry development status and trend analysis of the status quo 3.4.1 Broadcasting Industry Development (1) the size of the broadcast industry (2) broadcast industry audience market (3) Analysis radio advertising business analysis (4) Broadcast Industry Features 1) broadcast industry to further upgrade 2) of the more obvious narrowcast 3) broadcasting and new media convergence Status 3.4.2 Development of the audiovisual industry (1) development of the audiovisual industry scale (2) Publication of the different categories of audiovisual carriers 1) Publication of audio and video products 2) Publication of electronic publications (3) Analysis of the Phonographic Industry Import and Export 3.4.3 radio listening market analysis (1) radio audience size (2) Urban radio listeners features (3) listening audience behavior analysis (4) Analysis of the audience listening to the needs of the broadcast market competition analysis 3.4.4 (1) the overall market competition (2) regional market competition (3) the frequency of various types of competition 3.4.5 Transformation of the financial media broadcast industry analysis broadcasting ecological analysis (1) fusion background (2) National Radio Case Analysis 3.4.6 Transformation financial media broadcast industry development trend analysis 3.5 TV industry development status and trend analysis of the status quo TV Industry Development 3.5.1 ( 1) TV industry base (2) television program production and broadcasting case (3) the size of the television industry characteristics 3.5.2 TV ratings and competitive market trend analysis, (1) the total viewership trends and distribution of 1) the amount of 2 ratings) ratings amount of audience characteristics 3) the amount of the ratings distribution channel 4) the amount of viewing time distribution Zhou Feature 5) rated capacity (2) levels of competition situation and change the channel characteristics 1) Overall Competition Situation 2.) time ratings performance 3) Channel competitive difference 4) audience market competition performance (3) main types of programs at all levels of channel characteristics and audience viewing features 1) The amount of program types broadcast and viewing 2) Refine audience ratings show the characteristics of the type of network TV 3.5.3 Development Characteristics and Trend Analysis (1) definition and classification of network television (2) Internet TV and traditional TV distinction (3) Internet TV trends and characteristics of analysis 1) Network video presentation "long video" and "micro-video" in two development direction 2) Network video media began with the "news media" Qualification 3) video website advertising and marketing approach more focused on technical innovation and 4) high-definition network video industry is a key technology to form a new growth point 5) 3G mobile media will be video networks extend battlefield 6) the impact of capital operation network video media competition 3.5.4 TV industry development trend analysis 3.6 Film Industry Development Status and Trend Analysis 3.6.1 Scale and film industry development (1) Movie scale infrastructure (2) film production size (3) Movie income scale 1) movie audience size 2) the film industry income scale 3) major film market revenue size 4) 3.6.2 movie box office income scale industry structure analysis (1) of capital into the film industry, the movie industry into the capital market (2) the performance of listed companies in the stock market downturn, companies seek diversified development (3) Radio and television industry and film hand marriage (4) Internet companies to enter the film industry, film production development 3.6.3 Characteristics of (1) high-quality enterprise products more obvious advantages (2) small and medium-budget film varied shapes (3) co-productions highlight the competitive advantage (4) Domestic 3D emergency start (5) made animated films climax usher in the development of the film market 3.6.4 Characteristics of (1) small and medium cities in the mainstream cinema market (2) Cinema competition is basically stable (3) Annual Film Market continued high temperatures (4) theater promotions, diversified (5) the full implementation of the project in rural areas show (6) international exchange activities frequently (7) decline in overseas box office 3.6.5 3D Film Development Analysis (8) of domestic animation waiting for the arrival of spring (1) 3D movie box office analysis (2) 3D Film Development Opportunity (3) 3D technology needs to strengthen the "fusion" (4) 3D movies in the Development of issue (5) 3D movie industry 3.6.6 Development Path film industry development trend analysis Chapter new media industry development status and trend analysis of the traditional media Digital 4.1 Current Situation and Trend Analysis 4.1.1 Development of digital newspapers (1) Digital Newspaper Analysis of Development Scale (2) Press the digital transformation analysis (3) 3D Newspaper Development Analysis (4) Digital Newspaper Development Trend Analysis 4.1.2 Development Status of digital books (1) Digital Books Development (2) Digital Books Technical Analysis (3) Digital Books app mode (4) Digital Books Country of Origin and Prospects (5) eBook mainstream business model and terminal competition analysis 4.1.3 Development of Digital Periodicals (1) Development of digital periodicals of 1) the traditional journal publishing content network scale analysis 2) multimedia digital periodical publishing analysis 3) Analysis of operating digital issue 4) Digital journal publishers development effectiveness analysis (2) Paper Periodical digital transition analysis 1) Cause the digital transformation of the paper magazine 2) Digital Journal of Traditional analysis of development trend of digital periodical publishing industry and the impact of related industries 3) digital issue new profit model (3) 4.1.4 Digital Broadcasting / Audio Development Analysis (1) digital radio / audio Present Situation Analysis (2) digital radio / audio Development Trend Analysis 4.1.5 Development of Digital Television (1) Digital TV subscribers (2) digital TV market structure (3) Development of cable digital television (4) Digital TV Development Trend 4.1.6 Development of Digital Cinema (1) Digital Film Development Situation Analysis (2) Digital Cinema Development Trend 4.2 Internet Media Industry Development Situation and Trend Analysis 4.2.1 Scale and Internet development (1) Internet users scale (2) Internet Resource Development of the Internet economy of scale 4.2.2 (1 ) Network economies of scale (2) Network application structure (3) Development of Network Economy segment 1) e-commerce market analysis 2) Analysis of the online advertising market) online game market development analysis 4.2.3 Development of the Internet media industry ( 1) The basic conditions of the Internet media industry (2) Internet media industry segments 1.) news website 2) Network video 3) search engine 4) IM 5) Network community 6) Weibo 7) Newsletter 8) Digital Music 4.2 The main changes in the media industry analysis .4 Internet (1) State policy changes (2) changes in technology and new industries format (3) financing change (4) major events 4.2.5 Internet trends of the media industry analysis 4.3 Mobile Media Industry Development Status and Trends 4.3.1 Mobile Media Foundation Resource Development (1) user scale (2) of the mobile terminal (3) 4.3.2 Mobile mobile network construction development of media products and services (1) users (2) 4.3 size of the market situation. 3 Mobile Media Development Analysis (1) development of mobile media before 1) the development of mobile communications 2) the development of mobile value-added services (2) of the mobile media business development 1) Mobile Phone music business 2) Mobile News service 3) phone business 4) mobile games business 5) mobile video services 6) mobile animation business (3) the opportunities and challenges facing the development of mobile media, outdoor media development 4.3.4 Analysis (1) Outdoor Media Development Review (2) outdoor media market analysis 1) Bus Mobile TV 2) commercial building TV 3) Train station Television (3) outdoor media development trend of mobile Internet development hotspot 4.3.5 resolves (1) 3G develop (2) iPad development (3) Applications (Application) development (4) microblogging and LBS development (5) mobile game and mobile payment Chapter of new media and traditional media convergence and full media convergence 5.1 Development of new media and traditional media analysis 5.1.1 Analysis of the Necessity of new media and traditional media convergence (1 ) integration and development advantages and limitations of new media (2) of the traditional media can not be replaced (3) of traditional media and new media in several ways 5.1.2 US traditional media and new media convergence (1) Real offers practical Information (2) The development and utilization of multiple (3) extensive use of social media (4) data visualization, interactive personalized (5) actively expanding space 5.1.3 TV streaming media and online media convergence Present Situation Analysis (1) from each other The Fusion - TV media and network media (2) television media and online media convergence developments (3) the presence of television media and online media in the integration process of problem analysis (4) TV media converged networks 5.1.4 Traditional media specific measures media and new media convergence trend analysis (1) The new media system gradually molding (2) positive transformation of traditional media (3) traditional media and new media complement each other forming a new media 5.2 Background 5.2.1 Development of all media all media strategy proposed 5.2.2 The Concept of all media (1) All media concepts (2) the difference between the full and new media 5.2.3 Traditional media selection basis in reality all media traditional media strategies 5.2.4 implementation of the whole media strategy key point 5.2.5 all media Strategic Risk Analysis (1) All media content easily lead to homogenization (2) All media on competitiveness digestion (3) Running the risk of conflicts caused by all the media (4) "all" media reporters and "special" 5.2 .6 full media development status analysis (1) The main full-media development mode (2) analysis of new challenges all media practice all media 5.2.7 development and content management faces (1) The main problem of the whole media platform construction (2 ) The main problem of all media brand building (3) The main problem of all media content management (4) All media development and management of all media suggestions 5.2.8 Development Trend Analysis 5.3 Beijing TV network show Case Studies 5.3.1 Beijing 5.3.2 TV network show held before the birth of Beijing TV network show background (1) loss of facing the audience, the audience return to seek new ways to (2) the rise of video services, music for People with new ideas (3) triple play, pushing three-screen 5.3.3 Linkage breakthroughs Beijing TV network show the operation of (1) the three major platforms to work together (2) the parties to join the master plan (3) billions of Internet users point 5.3.4 Weapon Beijing TV network show differences in positioning (1) National participation, grassroots on stage (2) and lively style, to attract young audiences to interact with the show's first network 5.3.5 Influence and Enlightenment (1) demand is the last word (2) create fusion Opportunities (3) Content is king, winning 5.4 channel grand Group restructuring cases from game portal to all the media analysis 5.4.1 Basic Course grand transformation (1) grand total (2) grand course of business transformation stage of the grand layout 5.4.2 (1) Shanda Online (2) grand Games (3) Shanda Literature (4) Shanda Interactive gaming business - wander the world (5) grand unlimited entertainment business - Hurray (6) Grand Music (7) Grand Cinema business - China Movies & Saatchi (8) grand Internet video business - 5.4.3 Ku6 grand revelation successful transition (1) strengthen the core competitiveness, open up the health industry chain (2) through the capital, integration of industrial chain resources (3) the establishment of innovation hospital, leading business development 5.5 China Depending integrated vehicle mobile TV advertising resources 5.5.1 Development of case studies, as the media car mobile television advertising network (1) copy the successful model, the layout of the national bus mobile TV advertising market (2) leveraging the capital markets, through the subway and bus spread the value of mobile TV advertising market 5.5.2 Analysis of onboard mobile TV (1) real-time mobile outdoor (2) provide fine short message (3) the audience crowd stable (4) 5.5.3 widespread social impact of the advertising value of the Chinese media analysis ( 1) implementation of monitoring broadcast advertising (2) low cost per thousand advertising communication (3) and traditional TV advertising there is a good complementary 5.5.4 Urbanization and bus priority strategy for the automotive mobile TV has brought new opportunities for Chapter three networks Analysis of the pattern of interests and progress of the integration of triple play 6.1 Overview 6.1.1 Definition of the areas of triple play triple play consists of four elements 6.1.2 Analysis 6.1.3 positive development of triple play triple play 6.2 6.2 interests pattern analysis. chain industry competition between the interests of a triple play triple play beneficiaries 6.2.2 Analysis (1) equipment provider in the pre-integration benefit (2) cable operators and content producers to benefit from long-term investment opportunities in the industrial chain 6.2.3 triple play Analysis (1) Equipment Suppliers (2) Internet service providers (3) 6.3 service and content providers of triple play triple play 6.3.1 Influence Impact Analysis (1) Radio and TV Network Development in the Future (2) Three of the wide network of Under wide network convergence SWOT analysis (3) the impact of the wide network of the triple play triple play 6.3.2 impact on the telecommunication network (1) telecom business situation analysis (2) telecommunications triple play business development cases (3) triple play telecommunications networks 6.3.3 SWOT analysis of the status of the impact of the Internet triple play (1) triple play Internet (2) triple play Internet innovation and development of triple play progress made since 2011 6.4 Analysis 6.4. 1 operators to increase investment in the number of users to achieve breakthrough triple play 6.4.2 6.4.3 triple play to develop the region and implementation of the pilot program triple play 6.5 Future Development 6.5.1 Obstacles triple play (1) institutional barriers (2) regulatory system disorders (3) the technical challenges of triple play developments 6.5.2 Recommendations (1) The establishment of a third-party regulatory agencies (2) to improve industry standards and regulations (3) formation of a cooperative competition mechanism (4) to build a sound ecosystem 6.5.3 Future triple play (1) long-term prospects (2) 2012 Prospects Chapter VII of the media industry's leading business leader in the media industry analysis 7.1 traditional business analysis 7.1.1 Beijing Media Corporation Limited operation analysis ( 1) Company Profile (2) Analysis of major economic indicators of enterprises (3) profitability analysis (4) solvency analysis (5) the ability to analyze business operations (6) the ability to analyze business growth 7.1.2 China Television Media Group Ltd. Operation Analysis (1) Company Profile (2) Analysis of major economic indicators of enterprises (3) profitability analysis (4) solvency analysis (5) the ability to analyze business operations (6) the ability to analyze business growth 7.1.3 visual media Ltd. (1) Company Profile (2) Analysis of major economic indicators of enterprises (3) profitability analysis (4) solvency analysis (5) the ability to analyze business operations (6) the ability to analyze business growth 7.1.4 Beijing Gehua Cable TV Network Co., Ltd. --------------------------------------- 〖Contact〗 Ms. Gao Miss Zhao 〖Order〗 010-56205768〗 〖QQ 1271943744 24: 18211180815