Bus free Wi-Fi business model

At present there are nearly 900 million public transport passengers. Free public Wi-Fi network has become a hot topic. So, who is free Wi-Fi to pay what its business logic is the bus free Wi-Fi There are two highlights:?? First, if the implementation of the bus free Wi-Fi full coverage, per bus are installed GPS navigation system, parking site to increase public electronic display board to facilitate passenger waiting inquiries; Second, if the bus is installed free Wi-Fi, the bus mobile Internet traffic will no longer be a big worry for the user. Hayat communications operators, bus companies, as well as virtual operators and other Wi-Fi providers conducted a survey interview found that the bus free Wi-Fi operation three business models mainstream operators are testing the waters of the following three modes. 1, "sell flow" mode is more popular internationally forward charges. In recent years, the country and more basic telecom operators choose to cooperate directly with the bus company. In the first half of this year, a bus operator and Nanchang, Shanghai joint investment in the cloud, as the more than 800 million, more than 1,400 buses in the car newly installed free Wi-Fi wireless Internet access devices, and according to relevant sources, "according to the existing contract, free of tentatively scheduled for one year. " Infrastructure operators offer Wi-Fi network support, operators providing application (video, entertainment, games, etc.), to charge through traffic, this business model in line with the operator's "traffic management" strategy. But the survey found that the first payment mode encountered four questions: First, Internet users accustomed to free, difficult to change. Second, the user's perception is not good, there is no interoperability, users of other operators can not be verified; Third month (some that only 20 hours) Free time limits; Fourth, bus, on the subway free Wi- Fi and carriers will dominate the flow of income to some extent conflict. 2, "selling ads" model 2012, a Guangzhou hundreds of buses bus company car is also labeled as a Wi-Fi logo. Deployment of wireless networks in the bus station and convenience stores, airports and other places. When the passengers on non-free wireless network login, all forms of advertising (for example, high-end brand of custom micro-film, etc.) display, enterprise through such forms to generate income. Industry insiders believe that, in such a public Wi-Fi mode, the operator provides all the video, music, reading, etc. can not be in real time, the user freedom selectivity is not strong. May "Advertisers are welcome, but the user experience of sorts." Therefore, in the whole country up slowly. 3, the product of the mode Wi-Fi is free for users, such as small nine Wi-Fi, free bus passengers to connect Wi-Fi, download a small nine APP, register to become a user, via a one-stop landing, passengers can browse the bus station reminder, near popular business products, online purchase, reservations, call toll-free Internet phone, strange approached achieve localization O2O electronic business platform. With the media, electricity providers, local service providers and other customers approached by O2O service life and the way to distribute mobile applications, build public Wi-Fi business model for passenger travel to provide a richer, more practical, more personalized service, is the industry is more optimistic mode.