New development trend of retail O2O

Full channel electricity supplier - the development of new retail O2O trend over the past decade, the rapid development of mobile Internet technology in China, e-commerce Taobao, Lynx, represented by the rapid development of the traditional retail business line channel by the huge impact the online channel. At the same time, social networking and mobile technology based on the Internet and continue to rise, the development environment of the retail industry is to overturn: from online to offline, from desktop to mobile terminals, self-service supermarkets and even no contact between businesses and consumers channel has been ubiquitous, interactive manner has become more diversified, all-channel electricity suppliers is imperative. This new business scenario, how to use technology to get through the line under the line channels to enhance the consumer experience across the channel electricity supplier O2O marketing, create a truly "customer-centric" all-channel retail electric provider business model has become the key to success . In order to achieve better consumer experience to retain customers, peanut Micro considers retail companies need to solve at least three problems. 1, open online and offline, online and through the design of a collaborative O2O whole channel electricity supplier marketing system offline, online and offline distribution reasonable interest. 2, open APP Mall, PC Mall, Mall and other touch-screen machines to different customer access channels to achieve full channel electricity supplier O2O integrated marketing. 3, breaking the previous retail enterprises with products and services for the center of inertia of thinking, learn from the Internet model to create a truly user-centric products and services. Peanut Science and Technology said: "In the whole channel background, retail companies need to integrate different channels into a unified platform, the all-channel technology O2O peanut cloud business platform, to provide consumers with a consistent customer experience, and consumers are free to choose Any purchase channels in order to quickly create their own electricity supplier O2O all-channel marketing system, retail companies need and like peanut Technology has a strong technical capability so that both can co-facilitators operating in cooperation with partners. "