Packaged Foods: New Year "price war": import candy sold 6 percent less

New Year promotion play the "price war" people into the mainstream of high-end merchandise goods imports such as cold chocolate candy sales plunged 60%; high-end liquor sales market downturn; Duitou supermarkets decreased by 4 to ...... This is the reporter visited the major market to see the New Year to the scene. Industry analysts pointed out to reporters, frugal spending power of the wind to make New Year plummeted agencies and organizations, and has long been ahead of the industry, "digestion", while electricity supplier popular, workers turned to the new home purchase New Year's consumption habits will be the industry killing "surprise" from one side of the divide diluted big city energy consumption. Horse Spring Festival approaching, the major line under the Guangzhou store "Spring Carnival season" officially kicked off, reporters visited some stores in Guangzhou Chamber of Commerce and Industry found that the line is not as popular store in previous years, Wang, advance set off a tragic anomaly discount war. Discount for the first time appeared gate opening and a greater margin than in previous years. This weekend, into Guangzhou, the major shopping malls, people will find a festive red into the ocean. It turned into the New Year retail season, the supermarkets are stocking promotional war formally broke out. Number of shopping malls, said New Year buy not to force, only hope retail, the price is regarded as the most effective tricks Showmanship. Yesterday, reporters learned that a number of supermarkets have launched discount promotions, such as Vanguard's hypermarkets supermarkets organized a two-day high-actuation member 8.8 fold; Teem Stores hold up to 4.8 fold big promotion, in which large supermarket goods Part 8% ...... reporter saw Teem Stores large number of people there ahead of buying New Year. "Discount so low, and cover a wide range of goods, the promotional efforts have never had." Vanguard official said. It is understood that the mall's traffic ring two or three percent more than last week. In the New Year sales season, the store provider why so rare bleeding out big promotion? A foreign supermarket official told reporters that a series of austerity policies introduced so many business units stopped stocking procurement. Plus electricity supplier menacing, the overall market is expected to shrink this year, New Year's. Reporters found that, as of yesterday, the number of shopping malls this year New Year buy down the rate reached double digits. Manager of a large supermarket chain, said large-scale state-owned enterprises and institutions buy almost gone, leaving only the small and medium private enterprises, private enterprises buy. Supermarket person in charge, now buy goods more livelihood-oriented, seeds, candy, fried dumplings, grain and other most popular. Another department official said, has been difficult to sell high-end goods expected this year, we intend to purchase lower grade. "In the past three or four hundred dollars of the price of chocolate, this year can not purchase the most expensive and one or two hundred dollars." The department official said, about the recent Maotai, Wuliangye and other high-end liquor prices prices by 5% to 10% but still no help boost sales, decreased tobacco sales rose two or three percent.