Supply of fresh cold storage design and installation of electricity suppliers

 The past two years, fresh electricity supplier market can be described as fast, trading volume was explosive growth. Since the purchase of convenience, selectivity wide, offers more advantages, many consumers prefer to buy fresh products from the Internet. Last year, the capital of each electricity supplier companies are targeting fresh piece of cake, not only agricultural operators, some of the flow of commerce, real estate companies are competing to get involved in the fresh produce business line. Industry generally believe that Fresh Market is the electricity supplier in the field of sea of ??blue, promising market. But the current situation is that the vast majority of fresh electricity suppliers on the market are in the "burn" state, when the profit is still unknown. Fresh Market supermarkets, markets, compared to physical stores online is not mature. Product loss, standardization, cold chain logistics, the last kilometer of the distribution of products, these factors have seriously hampered the development of fresh electricity supplier. Well, this attractive and "burn" the game, how to play on? "A green onions also can doorstep" do not want to go out, do not have time to buy food, fingertips, login mobile micro-channel or computer, fresh vegetables directly to the doorstep. Now, in the tide of mobile Internet, many consumers choose to buy online vegetables, fruits and other agricultural products, both time and effort. Day working gap, the capital city of white-collar Zhao Login mobile micro-channel, open the "fruits and vegetables fruit" public number of orders the same day need to buy vegetables, home from work and made an appointment time. "Come home, while vegetables it to immediately be able to start cooking." She told reporters, buy fresh online channels not only convenient, alternative vegetable varieties are more, but the price is reasonable, courteous service, single Buy a green onions also give to the home. Zhao the "fruits and vegetables fruit" figuratively as "mobile phone in the markets." According to incomplete statistics, the provincial capital like "cell phone markets," "online markets" There are more than 50. Among them, based on their electronic business platform cut fresh business, such as 21 yuan a supermarket, fruits and vegetables fruit; traditional retail store offline from fresh cut electricity supplier, such as NUS fruit piperazine piperazine, supply and marketing cooperatives Red Moon House network Mall. In addition, the layout of their own agricultural base line market and the development of precision marketing by selling orders, such as mining Nico, Chinese sweet potato net. Local businesses competing electricity providers layout fresh market "business platform through the fresh directly to consumers, this model is ideal for the fast pace of modern life." If the general manager of fruits and vegetables Kongpei Li said that in the early operation of the project, the company conducted three market research, the research object including the elderly, housewives, white-collar workers. The results show that people comprehensive acceptance of fresh electricity supplier up 68.48 percent. According to industry sources, the electricity supplier of fresh average profit of 30% -40%, much higher than other categories, our annual sales volume of fresh market near $ 1 trillion. Faced with such a huge market prospects, fresh electricity supplier businesses are pursued thus become the meat and potatoes. At present, the domestic electricity providers fresh mainstream players, such as Lynx, Jingdong, SF, etc. Preferably, focused on high-end category, not readily available fresh, as fresh and organic fresh overseas; local businesses are to take the difference of the road, mainly to do mass fresh, basic and supermarket category, the same farmer's market. Traditional vegetable sales model, to go through four modes reach the hands of customers, generally "a merchants - market traders - grocer merchants - market stalls - consumer." Because intermediate through multiple links lead to rising cost of vegetables, but also lost the best fresh taste. The power to adopt fresh fusion of online and offline mode, a product or a distribution company by the distribution to every household, or individual store nearest distribution. After shortening the logistics radius, distribution costs naturally lower. Fresh orders for sales of online marketing is an advantage. When fresh produce has not yet harvest time, just ahead of the online sale, after collecting the finished order, producers began picking arrange delivery. Sale mode allows origin can demand supply and distribution, reducing the risk of fresh stock to some extent, production costs and losses. Thus consumers can get fresh, high cost of fresh food. "Burn" start the main market share driven by the Internet thinking, fresh electricity business operators who have been around the user experience, operational efficiency, did her best layout market. After a preliminary round enclosure, after marketing battle, local businessmen although each harvest, but the "no profit" is an indisputable fact. "Order is not focused, small user base, will increase distribution costs." Project Manager Hebei green electricity supplier 柴亚洲 farmers say they have calculated that an account, each fresh customer price is less than 200 yuan, after deducting product costs, logistics costs and distribution losses after basically no profit. National 365 Project Manager Liangshao Kun admitted that "the initial stage is not profitable, we are the main market share." At present, three fruit piperazine piperazine physical stores in urban areas is profitable; but the overall result piperazine piperazine entire online market, the pre-promotion, marketing and other costs included in which the project is in the "burn" phase. 'Do fresh electricity supplier, the first is the high marketing costs can not be bypassed. "Petya Mall founder Uncle Chao said, their distribution model taken from mentioning cabinets and localized urban micro-logistics mix, from mentioning the cabinet set up in Under community, offices, enterprises and institutions, the promotion itself. Currently, they have offices in the urban areas and new communities laid more than 500 since the mention cabinet, upfront costs have exceeded 10 million yuan. Electricity 21 yuan business platform planning director Liu and a man that "fresh business with a high degree of user stickiness, fresh electricity to the success of the brand needs to be done first, do flow (site visits)." This view, in local life laundry service class electricity supplier passenger founder single song very much agree. Laundry off this year's development plan is to advance fresh electricity suppliers, rely on the user to expand the flow of fresh laundry passenger business. All show cracks cold chain distribution cost is a difficult problem to cross the threshold, storage and logistics channels in particular is the most difficult nut to "Bones." This is a local electricity supplier Fresh operators consensus. "To seize the online market and do online marketing, some fresh supermarket price even lower than the entity." Liangshao Kun said the fact that fresh produce loss rate is high, the logistics process must be kept refrigerated frozen, costs are high. If sent by courier to vote, they do not hand fresh vegetables and even became purée, summer pork and some have bad smell. To solve the distribution problem, for most fresh commercial enterprises are subject to cooperate with third-party distribution, but lack of standards, cold chain technology is not standardized, still affect the user experience. So, NUS decided wisdom Valley project in Luquan, spend lots of money to build cold chain distribution systems, professional global sourcing. Petya mall with a "cold chain + from mentioning the cabinet," the warehousing and distribution model, the order within a region to the centralized distribution from mentioning the cabinet, reduce distribution costs per unit. From mentioning cabinet has cold storage function, consumers can extract fresh nearest cell or work in the office. If piperazine piperazine, share the same supermarket two fresh relying on electricity providers chose the nearest physical stores for distribution. If piperazine piperazine distribution range, currently limited to physical stores surrounding 1.5 km radius of the radiation from the store staff distribution, logistics cost savings. Enjoy taking with residents of the home from the supermarket to the nearest convenience store and distribution of goods, delivery can be within 10 minutes basically home. 21 yuan supermarket take Vehicle cloth provided a mobile distribution points, each main city has a truck at a fixed location, which is the flow of the warehouse. After receiving the order, the electric car directly from the warehouse to pick up for distribution flow, basically 21 minutes can be served. Experts suggest that open up the upstream and downstream industry chain "Fresh electricity supplier is a big business, but also a good to do business." Secretary-General of City Commerce Association, professor of e-commerce Department of Hebei University of Science and Technology high Wenhai said that the current local Most business platform or entrepreneurial projects are just deep in a side chain, reduce intermediate links to a certain extent, facilitate the consumer's purchase. But basically at the downstream distribution process, for agriculture upstream almost no contribution. "Circulation of agricultural products and agricultural production solidarity, with respect to the lower sales, the problem is more prominent in the upper reaches of agriculture, such as production fragmentation, food safety issues, the lack of standardization and so on." Gawain sea recommendation, fresh electricity suppliers want to do large enough to proceed from the whole industrial chain. "Upstream to infiltrate the base, intermediate control, logistics, grab the end users, and ultimately reduce the attrition rate and improve distribution experience, to control the logistics costs." Some industry insiders also proposed to gather low-cost traffic, a brand, and then lots of money remodeling industry chain, which is a common mode of the Internet. For agricultural products, there is no brand, the market there are plenty of opportunities. Some industry operators are also aware that the current electricity providers have emerged a large number of fresh new elements, in addition to cold chain logistics, there are demographic, Internet technology, social psychology, has become a new business area, the need for new models create new value, you need to optimize operations, the need to continue to integrate industry chain more links, more associated with the integration of the plate. Fresh future of e-commerce can become a sea of ??blue, but also the test of time, the enterprise needs to do more exploration. Future, the local electricity provider fresh a long way to go.