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Western security color LED display 13992889963 Xi'an LED display, Xi'an LED electronic display, LED display maintenance preferred Xi'an, Shaanxi Hi-Tech Optoelectronic With the rapid development of economic globalization, China's economy also gradually with the world, China's products are also more and more into the international perspective. LED display industry is no exception, since the beginning of the development of LED industry, it has experienced rapid development in the shortest possible time, to achieve the most rapid development. Especially the LED display industry, export enterprises have their own advantages, but also have differences. Select Denver business in overseas markets each have their own considerations, they will encounter their own problems. Lured by high profits overseas, many companies have chosen this path export. Lured by high profits overseas, many companies have chosen this path export. However, opportunities are often accompanied by risks. In this accelerated globalization coming era of intensified competition, although exports continue to grow, producing high-speed development, but there are also frequent product quality problems, trade barriers, costs and other issues. LED as a new technology product, although on a global scale have a broader application, total exports are still increasing year by year, but at the same time an increasing number of issues have been exposed. The impact of these conflicts on exports, it can not be ignored. So how to seize opportunities and avoid risks, we have to seriously think about. But before this, we must first understand what problems currently facing the LED display industry in the course of export, the order remedy, an advantage in exports. First, the weak awareness of intellectual property rights is now a lot of companies do not know the place for the intellectual property itself, the business ideas still remain in the "money" in the lower level. Resulting in serious domestic enterprises constrained by intellectual property issues, resulting in growing crisis highlighted the lack of industry dominance. But also because of the lack of independent intellectual property rights of domestic export enterprises, had a negative impact on exports, every year there are a greater direct economic losses. Now independent research and development, lack of product ownership rates have independent intellectual property rights, corporate profit margins are down again, it is difficult to obtain higher profits. China's LED industry is now also facing this problem really. Intellectual property rights are the key to innovation and development of LED industry. If it is missing, the export of LED display is a dangerous challenge. Although the number of patent applications in recent years, LED substantial growth in mainland China, but China's position in the global LED IP pattern has not been fundamentally improved. And the market is still a serious lack of principles of a fair and orderly. Intellectual property issues and therefore often evolved into a patent dispute, also increasing the risk of trade friction. Today, LED intellectual property issues for us is like a hanging in the head of China's LED industry 'sword', are likely to fall at any time. Intellectual property issues related to the sustainable development of the LED industry, if not properly resolve the crisis may lead to a range of industries, markets will continue to appear homogeneous competition, the products are hard to get into industry profits. The imperfect system of intellectual property protection and a sense of corporate intellectual property is the main reason. Second, trade barriers since the reform and opening up, China's export trade has been a huge development, export development of Chinese enterprises play a significant role, but the way business development of foreign trade, not all smooth sailing. In recent years, LED display industry, the traditional means of trade protection dwindling, but a wide range of trade barriers to become China's foreign trade enterprises in LED main constraints, it is not only LED companies, including many domestic export products It affected by trade barriers. Barriers phenomenon both for businesses which have a direct impact. LED display enterprises in the process of export also encountered such a case, since the export threshold uplift and unable to move. Resulting in many products due to technical, environmental or labor factor can not reach their target markets. Although the purpose of its trade barriers set by governments for the protection of the country's economy inviolability of foreign products, but because of this excessive protection, economic development in many import and export enterprises brought many adverse effects. At the same time, causing exports to China, a major trading power for impact, making China's trade surplus narrowed and related trading countries, or even become a trade deficit, thus affecting the country's export processing enterprises, the impact of Chinese enterprises to open up foreign markets, compression competitiveness of China's exports. Third, enterprises are turning to the fierce competition in foreign markets in recent years, although wide LED display applications, in markets around the world has a very broad prospect. But also because of this, more and more companies continue to move closer to the LED industry, there are a growing number of LED enterprises began to explore overseas markets, for a time, become the new direction of export development of LED industry. Also driven by domestic demand, the emergence of industrial overheating. In recent years the industry overheated investment to bring a lot of impact. Industrial overheat and lead to overcapacity, lack of core technology and market conditions such as excessive competition, small businesses will be because of lack of competitiveness and lead to business losses and the closure of excess products will lead to an oversupply of reducing the price of the product. At the same time decrease in profits, lower quality, intense competition in the downstream business, and few own-brand products, compared with the large foreign companies, it is the strength of very thin and other conditions, gave enterprises a severe test. Most LED companies lack technology, highly dependent on imports. Enterprises do not have R & D capabilities, relying on plagiarism, the price war to other companies, so that the original does not regulate the market more chaotic. This individual businesses are unfavorable. So you want to be better to solve the problem of overheating industries, enterprises should maintain a relatively calm mind to look at the industry. Rather than blindly follow the trend, advancing hastily. LED exit through the existence of the phenomenon and problem analysis, know LED exit occupy a very important position, you can also know that now rely on the majority of companies are exporting their products to overseas markets, the development of enterprises play. Because for Chinese consumers, the price of LED products is still high, and consumers acceptance is still at low levels, so for enterprises, they are more willing to choose overseas markets. But many companies but had overlooked, and blindly relying on exports will not make LED industry to achieve long-term development, only increasing R & D core technology, China's LED display industry will progress from "Made in China" to "Created in China" into improve product quality LED display, change the bad impression of cheap low-quality in the world, do grasp the core technology of LED display major exporter. Fourth, the lack of independent brands need their own independent brand is actually going to build a brand out of its consumption of human material and financial resources and the time is long and huge, but the rewards are permanent. In marketing, the use of independent innovation brand in China is currently a strong proponent of marketing. Independent brands can also be good to help companies develop new markets. But now the country LED display export process to export its own brand of only a handful of companies. There is a lack of capacity of independent innovation, product technology content is not high. Brand awareness apathy, lack of brand development efforts, brand value is low, resulting in China's foreign trade negotiating capacity of SMEs in the international market is low, and the low profit situation in the short term is difficult to be changed. The market less competitive and other issues have become a major export weakness. Over time, if we do not change the economic growth mode, to strengthen brand building, it will lose its own brand competitive position in domestic and foreign markets. Lack of independent brands, international expansion is difficult and export processing enterprises still most low-end chain, lack of brand awareness resulted in inconsistent behavior of corporate sales and marketing strategy and brand building, making the brand awareness in the minds of consumers have not been able well established. China's LED display market prospects, but the domestic market is also very serious product homogeneity, insufficient product innovation, technological innovation consciousness, low technological content of products, the lack of a unique core technology and core products. Most enterprises lack of scientific and technological research and development investment, resulting in no compete with foreign brands own brands appear. China's LED display to the world in the output of products business are many, but very few companies export their own brands. Mainly because of our focus on counterfeit and often blindly follow the trend, but they ignore the innovation, branding and marketing innovation management, so the export, the strength of our LED display industry seems thin. Which we do not have the core technology, lack of independence of the independent brands have a great relationship. However, the lack of independent brands, resulting in brand building is imminent, the LED display enterprises have become the biggest pain points. Therefore, enterprises should pay more attention to research and development of core technology and road brand. Fifth, the lack of efficient services in place efficient services in place on the international market is a force to be reckoned with. On China's service industry is concerned, compared with other developed countries, there are still some gaps. The reason lies in the gap between the concept of serving the weak, less investment, the lack of professional and technical team, service process is not standardized. Also due to the lack of professional services platform, resulting in many companies, it is still in a preliminary stage of development. While significant economies of scale, but low income levels, lack of demand for consumer services, and low quality of service, it is not conducive to the export of services this phenomenon has become a common problem in some companies. Thus, although large-scale goods and then not fully promote the export of services, will eventually lead to business competitiveness in the market gradually reduced, giving enterprises a variety of negative effects. Heavy products, light service. Is a question many enterprises are present, some enterprises attach great importance to product design, manufacturing, products and services but has not paid enough attention. In fact, products and services in international trade is very important. Especially for high-tech products, if the product pre-sale and after-sales service to do well, the difference between pre-service quality will make foreign customers feel it is inevitably poor service quality for the company's products less sort of trust, it will seriously affect the overseas sales. Keywords: Guangzhou LED Display Indoor LED Display Outdoor LED display manufacturers welcome to buy!