Internet Marketing Outsourcing / Network Marketing hosting / e-commerce outsourcing

I. 1 integrated marketing programs, integrated marketing objectives Hao wide e-commerce team will fully analyze the corporate status quo, product features and industry characteristics, in-depth study of a variety of marketing resources on the Internet. Based on familiar with the Internet and mobile Internet marketing in various ways on starting from the actual situation, based on advantages and disadvantages of the pros and cons of different network marketing platform, products and processes, the overall marketing plan, a comprehensive selection, using a variety of network resources, provides businesses of their own accord, cost-effective, precise and personalized targeting integrated e-commerce solutions. Overall responsibility for the effective implementation of the program, tracking the effect of network marketing, and regularly provide enterprises effect analysis. Hao wide co-operation to ensure that every customer to achieve the following objectives: (1), the site of professional standards and user experience has improved significantly; (2), significantly increasing the website ranking in search engines and increase the number of pages to be included; (3) and increase business exposure on the Internet, visiting potential customers to diversify sources; and (4), to enhance the effective site traffic, increase the potential customers shift from site visitors to customers conversion rate; (5) a significant increase in the amount of traffic through the network consulting and product / service actual sales; (6), effectively enhance the corporate image and reputation, to build the network brand, outperform their competitors. (7). Someone to update the website content every day, make your site "live together." (8), with the live chat staff visit the site orders. 2, marketing planning and implementation of the program 2.1, online marketing channels focused on: (1) Search Engine Marketing (SEO optimized) After establishing marketing website through search engine technology, in line with Baidu and Google search planning, set up a website accurate Nagao keywords in Baidu or Google can directly find, the first step, to allow customers to easily find you. (2) blog, forum marketing major industry sites build brand blog, social hot and News for writing articles, blog improve visibility, visibility through the blog promotion, while improving the website and brand awareness, and the Forum article published anti forum links and other functions, can improve website visibility and the fastest sales. (3) The marketing of soft paper through a number of articles written in the social hot spots, soft paper release, increase website traffic, increase exposure. (4) e-mail marketing, this marketing approach is the most direct, fastest marketing, Foshan Hao wide variety of clients has resources and has EMAIL address corresponding to the information communicated directly to the target groups mall site by EMAILL way, does not take a dime, so as to achieve an unprecedented marketing communication effectiveness. (5) the promotion of the industry Web site based on the enterprise's industry and customer base analysis, there are a number of B2B platform to promote products and services for the information. While providing customers with a valid business information crawl. In addition to these five key promotion online marketing, we will carry out a number of complementary marketing, interactive marketing such as mobile phones, SNS community, microblogging, links and other marketing. 2.2 Line Marketing (1) Corporate Currently propaganda model, including corporate brochures, trade show and so on. (2) offline channel development, in Taobao and other related professions sites to find related agents, width and depth to develop product sales, to quickly build brands and sales volume increases. 2.3 Integration of online and offline resources through collaboration with a number of well-known industry-related websites and buy network, the introduction of related products. Known industry Web site: Taobao, have ah, pat C2C website. Buy network cooperation: US group net, love to help group, handle group, 24 coupons, Sina group and so on. 3, the effect of monitoring and analysis Hao wide operations team on a regular basis (monthly, quarterly, annually) for enterprise network marketing tracking analysis provide quantitative results. While providing an operational work schedule, a website marketing schedule. Mainly contains the following sections: 3.1 SEO keyword analysis: the need for business-optimized three long tail keywords, and fellow competitors statistical keyword rankings. 3.2 site traffic analysis: traffic access monitoring and analysis including page views (IP, PV), search engine keyword analysis, antecedents domain analysis, and other relevant data area visitors. 3.3 Flow conversion rate: based on monthly traffic analysis, providing site traffic into orders data analysis. 3.4 overall promotion effectiveness analysis: industry sites, forums, blog, e-mail marketing information data dissemination, and the number of the acquired business opportunities report (Inquiry Buy). 3.5 Website Marketing index analysis: Baidu, Google and other search engines the number of pages, backlinks, page snapshot, Alexa website ranking and other parameters. 3.6 Enterprise Network word of mouth marketing: marketing approach through the integration of networks so that enterprises in a wide range of products, corporate image and brand communication, we will analyze and provide word of mouth effect report by search engines. 3.7 Competitor Analysis: helping businesses understand the way network marketing and e-commerce business model used by fellow competitors, as well as enterprises to provide targeted marketing advice.