Yantai story FM88.8 Radio Advertising to promote its prices Contact

Broadcast by radio waves or metal wire, the dissemination of information to the public by radio, to provide services and the mass media. Prior to the popularity of television without development, broadcasting is much people welcome. The rise of television and radio advertising will be a large number of customers away, someone said with concern:. "Radio advertising is doomed to disappear" However, from the years of development trend, the influence of radio advertising is still very big, it has a unique charm Other media incomparable place the listener can not affected by time, place and location, limiting action to freely listen to advertising. Some radio stations broadcast 24 hours a day in a row, a station may arrange several programs, important programs can be replayed. Both broadcast news, but also for the cultural life of service aspects. Radio listeners are not limited as long as there is the perception and understanding of language ability, irrespective of age, education level and other factors. Therefore, the broadcast has a wide audience and not unusual. On physiological phenomenon of people watching, hearing most likely to be mobilized, excited. Broadcast by announcer cadence, extremely rich broadcasting, can infect the audience's emotions. Some live, audio reports, listeners can "listen" to information from the air, can resonate in the "voice" of pleasure, in the "love" atmosphere to be assimilated, resulting in a strong dissemination of results. At the same level of media, whether newspapers are much higher fee, or television advertising rates than radio advertising, why radio advertising fees lower than newspaper and TV advertising fees, not advertisers investment in low and radio advertising small investment, and the emergence of devaluation phenomenon, mainly because radio advertising costs far less than the cost of newspapers and television advertisements. But the market was distorted due to the impact of consumer attitudes, the price is more expensive things better explanation. Consequently, some consumers purchase one-sided high commodity prices, some of the marketers will comply with this abnormal state of mind of consumers, some have been labeled low commodity at a higher price, but to open the market, chasing the high profits. These consumers considered only "a sub-price goods," the shopping truth, while ignoring the "Wumart also cheap" shopping phenomenon. Some advertisers are also affected by this consumer mentality, that the media are charged higher, the better illustrate the effect of publicity; on the contrary, the lower the media charges, the worse the effect of publicity, and thus concluded that radio advertising fees low, then the effect of publicity sent radio advertising, radio advertising investment so it creates a negative psychological or "testing the waters" type of input vertex advertising costs, but has not really test the depth of the water when , then backing out, and full reason to believe that there is no return on investment in radio advertising effectiveness. Here we have to put the principle of radio advertising and outputs objectively analyzed, on the one hand, from the common sense of economics, we can easily understand, market competition, in fact, a quality and competitive prices, and improve quality and lower prices is the fundamental way to reduce costs. Therefore, low-cost products, low price does not mean poor quality of the product, in fact, in a highly competitive market economy, companies are in accordance with the law of this economy the most economical production, the same set of " quality of survival "concept of development, the low price is understood to poor product quality reason is untenable. Radio advertising is the case, the charge is understood to low radio advertising is also a very poor one-sided view of the effect. On the other hand, information transmission radio advertising has put its inherent objective laws, only the intensity of radio advertising, only yield. Radio advertising from business practice, the same is true in intensive way of organizing advertising and its effect is very obvious benefits to loosely arranged advertising, its earnings will be less effective and clear, and scattered arrangement of advertising, its effective and benefits are minimal. Therefore, some of the radio ads have advertisers studies on radio advertising arrangement, then take intensive way "carpet" expanded arrangements, tasted the sweetness, and thus forged a bond with the radio ads, The broadcast advertising as open up - dominate the market the best media choices, especially Zuotai counseling hotline class service line advertising, a number of advertisers long pegged hold auction conducted even at saturation, advertisers would rather increase ad fee rather than give up the existing entitlements and rights. Advertising has an important role is to convey information, transfer of information from the perspective of the analysis, its mission is to eventually transfer the information to the consumer being, when consumers receive the information, advertising will complete the transfer task it should play the transfer effect it should. In this sense, the role of advertising in newspapers, radio and all kinds of media, television is the same, consumers will not be accepted due to the newspaper, the information the TV must have a strong desire to buy and broadcast the information received is bound will have a discount, the key is whether such information to consumers usefulness, since consumers receive useful information from the broadcast, but also would have a strong desire to purchase. And then receive information from the perspective of analysis, both in the newspaper, on television or receiving information, is not without its limitations. Newspapers Not everyone in the same order of a newspaper, not everyone can see the same information on a newspaper, but also illiterate and can not read the newspaper readers of newspapers do not order, especially personal no such order newspaper readers and newspaper readers to order different categories, so that information is not transmitted newspapers can be delivered to all people, especially all the people who need this information. Leaving aside the probability of various media messaging has its specific limitations, even if the reader or viewer to see or see the information they need, in fact, and the audience heard the information they need, and effect are the same , but input costs and the ratio of advertisers in newspapers, television and radio, but is has a very different, so that radio advertising is a low investment and high return the best choice of media. Room 927 First City Chaoyang District, Building 5, Block C: Song Camp Phone:: 010-67736789 Mobile: 15011270626 Fax: 010-87152633 Address Beijing Hua Ming Xing Source Media Advertising Co., Ltd. Contact