Supply 2012-2017 China's direct selling industry market investment analysis and marketing strategy research report

The direct selling industry market investment analysis and marketing strategy research report 2012-2017 [Report No. 80414 [report name] 2012-2017 the direct selling industry market investment analysis and marketing strategy research report [publishers] Industrial Economics Research Institute Publication time 】 November 2012 report format paper version: 6500 yuan [electronic version]: 6800 yuan [paper + electronic: 7000 yuan [Delivery] Email sent or EMS express [Order Tel] 010-56036118 010-52876950 [Customer Service: QQ] 814 212 140 [Contact] Jun [corporate website] http://www.cyjjyjy.com [Contents] direct marketing foundation Overview of the first chapter of the direct selling industry an overview of the first section of the first part of the direct selling industry in the global environment Reviews , direct marketing unique advantage II, Section II of the distinguishing characteristics of the direct sales relative to traditional marketing direct sales contact illegal pyramid scheme and discriminant analysis, direct sales and MLM define the difference between the two, pyramid sales definition, legitimate MLM business with illegal pyramid -sales of the difference between the third quarter direct sales business Code of Ethics, General, the customer turnover Code, Description and functions of the Code of Practice for the fourth quarter in the Code of Practice for the Distributor, direct marketing companies, direct marketing alliance, overview of the world direct marketing alliance, the world's direct marketing alliance functions, relationship with the direct selling market in China Chapter II 2011-2012 World direct selling industry run trend analysis first section overseas appropriate countries engaged in direct sales and regional distribution and Southeast Asian market simple The analysis and comparison of Russia are suitable for direct selling, Africa, West Africa, South Africa region, European Section II foreign direct selling industry operating environment a difference of direct selling regulations, direct sales market open, direct international "liquidity" Section III 2011-2012 Overview of global direct selling industry run, the world's direct selling industry market performance analysis, the world's direct selling industry development advantages three world direct selling industry development trends in the fourth quarter of 2011-2012 foreign direct selling industry focus market dialysis, Asia direct sales potential for the development of the direct selling industry analysis Third, the third chapter of the UK direct selling industry development analysis 2011-2012 the direct legislation Interpretation Section I direct legislation outlined a background of direct legislation Chinese direct selling industry legislative history, direct selling regulations in China core feature of Section II of the direct selling industry laws and regulations, "direct selling regulations prohibiting pyramid schemes", "direct corporate margin of Deposition, using the management approach" Fourth, the direct seller business training management approach "five direct sales enterprise information filing and disclosure of Section III of the management approach to interpretation of direct selling regulations, the reasons for the introduction of the Direct Selling Regulations and the guiding ideology, direct marketing enterprises and their branch institutions established conditions, some of the provisions of the Ordinance direct sellers, regulatory measures and legal responsibility for the fourth quarter, "the provisions of the Ordinance prohibiting pyramid schemes" interpretation of a development of reason and the guiding ideology of "Regulations prohibiting pyramid schemes", the Ordinance on Local governments at all levels and the relevant departments under the requirements of the Ordinance requires the investigation and handling measures and legal responsibility Fourth, implement specific measures to implement good Ordinance Section V direct legislation of significance and impact of a direct legislation reflects the wisdom of the Chinese government, Chinese direct selling industry into the second part of the rule of law era the direct selling industry dynamic focus to the direct selling industry in 2011-2012 Chapter running new situation dialysis Section I 2011-2012 China's direct selling specialty direct selling industry is Company Profile era of product marketing, direct sales into the Chinese characteristics direct analysis of four, the the direct development cycle inflection point analysis 2011-2012 Section II of the direct selling industry market analysis, the core body of the direct sales market analysis, product brand in direct sales brand value chain, China's direct selling product positioning analysis of the disadvantages of the direct selling industry in Section III 2011-2012 China and recommended a disadvantages of the direct selling industry in China, China's direct selling industry in the development of recommendations to the fourth quarter 2011-2012 law of development of direct marketing economy, China's direct economic game phenomenon, China's direct selling is the economic phenomenon, Chinese direct sales direct sales is a new pattern of dialectical movement of economic phenomena Chapter 2011-2012 Chinese direct selling enterprises run dialysis Section I Enterprise Development of the direct sales business characteristics analysis, three basis points and a foothold analysis of the development of direct selling enterprises, direct marketing enterprise development protection analysis of long-term sales direction of the direct selling enterprises Section II direct sales business the way out of the Chinese market analysis direct sales way out analysis of two, funded national direct sales business transformation analysis of three, foreign investment in national direct marketing enterprise transformation analysis of four, national brands, including owned national direct marketing companies in the five, funded national direct marketing's multinational enterprises of the strategy of relying on six, funded national direct sales business transnational business strategy route seven, including the Hong Kong-owned national direct sales companies in the status of eight national direct sales enterprises funded transnational business "Goose" structure IX funded national direct marketing's multinational enterprises core competitiveness of the third quarter after the Olympics home and abroad direct sales business change analysis will pin enterprises polarization analysis, well-known companies and small and medium-sized enterprise analytics will sell products and personalized marketing will pin enterprises norms copy first off the company's core positioning chapters 2011-2012 cosmetics direct selling industry market dynamics to analyze the possibility of first direct selling industry and beauty industry, the same point of the direct selling industry and beauty industry Analysis Second, the direct selling industry and beauty industry grafting analysis Third, the beauty industry is the development of the direct selling industry hot spot, the introduction of the direct method to bring the opportunities of the Chinese cosmetics industry analysis Section II 2011-2012 China cosmetics direct development, the beauty industry marketing to the direct sales channel mode changes in two the development of China's cosmetics market, direct sales lifted dialysis three beauty industry to implement direct marketing the Yupo competition predicament the third quarter 2011-2012 reasons for the prevalence of cosmetics direct sales and consumer analysis, the the Chinese beauty direct selling prevalence Reasons two the advanced nature beauty direct selling system analysis, the mature rational choice of the consumer psychology is the premise four bring many benefits Chinese cosmetics direct sales in the fourth quarter 2011-2012 Problems and Policies, beauty direct sales model, direct marketing to consumers operators there is a related problem, direct impact on China beauty industry analysis cosmetics industry should improve with the direct sales model grafted four Development Strategies of Chinese beauty industry, direct marketing environment Chapter VII of the 2011-2012 Chinese health products direct sales industry run Situation analysis comprehensive analysis Section I 2011-2012 direct marketing of health care products in China First, the development of health care products market analysis, the direct selling industry licensing to stimulate the development of health care products three direct sales model in the marketing of health care products four, health care products in China direct marketing future development outlook section II, 2011-2012 Chinese medicine and health products, direct marketing opportunities and development of Chinese medicine and health products industry parsing two large pharmaceutical health care products companies have joined direct sales army, pharmaceutical and health care products direct road bumpy four pharmacies the face of the challenges of health products direct countermeasures Section III Development Strategy 2011-2012 Chinese health products direct selling industry and the development of health care products market in China faces bottlenecks, problems facing the transition to direct sales of health care products industry, health care products need to eliminate direct sales team of four, the key lies in the third part of the service concept of China's direct sales channel management and strategic analysis 2011-2012 Chapter VIII Section I of the direct sales channel management analysis to establish and control direct channel direct marketing health care products, absorb Distributor to enter the direct sales channel control methods and strategies of direct sales channels, reasonable design and improvement of the best state of the direct sales channels, Section II of the direct sales channel management analysis, three property analysis, moral relationship between property rights analysis, three types of property rights unified third channel management focus analysis, direct sellers analyze direct seller of growth on the management of direct sales businesses, the focus of the channel management Chapter 2011-2012 Chinese direct selling industry marketing strategy analysis Section 2011 - 2012 China Direct operating strategy, products and services first strategy, culture winning strategy, brand operation strategy, the strategy of direct sales management professional and occupational five direct selling complex business strategy VI, the internationalization of domestic enterprises and foreign-funded enterprises in China strategy seven, norms eight border business innovation strategy section II of the direct selling industry restructuring and development, strategic analysis, direct marketing and e-commerce analysis Second, the direct sales business transformation Business Model of business strategy, direct marketing network development Strategy Section III family system of direct selling enterprises and joint-stock analysis, family system should be modernized management transition, joint-stock is one of the global trend of corporate development, management mode Game focus is embodied humanity the fourth quarter direct sales enterprise development strategy analysis , two of the public good marketing strategy, sustainable development strategy three, the direct selling industry integration strategy, operating model analysis of five, to go fourth part of Chapter 10 of China Direct competitiveness evaluation of the characteristics of the road in China in 2011-2012 direct selling industry market competition pattern analysis Festival 2011-2012 competition in the direct selling industry in China Profile, marketing and direct sales analysis for domestic and foreign direct sales business characteristics, the difference between overseas and domestic direct sales system designed Section II 2011-2012 direct competition in the industry status quo analysis of a talent competition license compete for three brand competition analysis Section III 2011-2012 China direct sales industry competitive mainstream analysis a remarkable influence on the industry, strong self-discipline mechanism, a deep sense of social responsibility , continuing vitality, good public image of seven direct license acquisition Section IV 2011-2012 China's direct selling business focus of competition, team, quality, license, fifth brand, culture Chapter 2011-2012 the dynamic analysis of the first section of the annual foreign direct selling industry focus on brand enterprise Amway, a comprehensive analysis of the Amway Corporation, Amway characteristics and advantages of the direct model, the Amway marketing strategy parse IV Amway direct sales into the rational development during the Section II Avon , Avon About Avon operating conditions, Avon opened the prelude to the era of the direct selling industry "composite" Avon's direct sales channel conflict resolution five, the second phase of restructuring to go the third quarter, Avon's direct sales model, Mary Kay, a Mary Kay Overview, Mary Kay direct sales model in China in the exploration forward three Mary Kay face-to-face direct sales model to resolve four Mary Kay employees the capitation approach and reward system parsing the fourth quarter perfect a perfect company profile, perfect company raked in system resolve three perfect localization of the direct model analysis of four, perfect company R & D and production of five perfect in the health care market, "Wang decade" Section V Sunrider a Sunrider Company Profile, Sunrider course of development, Sunrider Alternative development context, Sunrider dilute direct sales to get involved in Chapter 12 of the diversified development of the analysis of the operational status of the domestic focus on direct sales enterprises in 2011-2012 Section 1 health yuan Pharmaceutical Group Co., Ltd. (600380) Company Profile enterprises analysis of economic indicators, profitability analysis, corporate solvency analysis, corporate operational capability analysis, corporate growth ability analysis Section II of Harbin Pharmaceutical Group Co., Ltd. (600664) Company Profile II, enterprises main economic indicators analysis Third, enterprise profitability analysis Fourth, corporate solvency analysis, the ability of business operations analysis enterprises the ability to grow Section III Tianjin Tianshi Biological Development Co., Ltd. I. About Second, enterprises main economic indicators, corporate profitability analysis, corporate solvency analysis ability of business operations enterprises the ability to grow nutraceuticals in the fourth quarter Guangdong Nanfang Lee Kum Kee Co., Ltd. I. About Second, enterprises main economic indicators analysis, profitability analysis four corporate solvency analysis five business operations capacity analysis six business growth capacity analysis section V of the New Era Health Industry (Group) Co., Ltd. Company Profile, company prospects section VI, Hong Kong Winalite International E-Commerce Co., Ltd. a Company Profile News direct market prospects Forecast, 2012-2017 13 investment and prospects of China's direct selling industry analysis Section I 2012-2017 China direct selling industry trends, direct sales market size forecast, electronics Business direct selling industry trends ,2012-2017, China's direct selling enterprise development forecast II Section II 2012-2017 China's direct selling enterprise development forecast in 2010, China's direct selling enterprise group development forecasts the third coming years direct marketing trends one changes, product changes system changes four system changes Chapter XIV 2012-2017 investment strategy of the first section of the direct selling industry direct selling industry in 2011-2012 investment profile the feasibility of direct marketing by small businesses to test the water, the direct selling industry shop investment troubled three capital acquisitions under Section II 2012-2017 China's direct selling market, the shop investment risk of the direct selling industry analysis, mergers and acquisitions in China in recent years, direct selling market overview Second, China's direct selling market M & A mode dialysis three, Section III of the impact of direct legislation on direct selling market in China M & investment opportunities in the direct selling industry in China in 2012-2017 analysis, domestic direct sales enterprises chance to rise, our direct sales enterprises listed Road, domestic direct sales enterprises to enter the international market analysis 2012-2017 IV of the direct selling industry to enter the rural market analysis, the direct selling industry in rural market environment analysis, direct marketing (products) to enter the rural market strategy section V, 2012 - direct sources of risk and classification, the direct risk appetite and investors classification Third, China's direct risk prevention and avoidance measures analysis of the Section VI authoritative expert investment guidance chart directory: (part of the risk analysis of the direct selling market in China in 2017 direct marketing sales model Figure) Chart: Chart: direct sales force and other channels of the advantages and disadvantages comparison chart: direct sales, MLM, pyramid schemes charts: World Federation of Direct Selling Associations around the Overview chart: direct seller specific the capitation standard chart: the well-known direct sales system list of chart: direct sales market chart type and characteristics of the structure: direct selling enterprise management system module chart :2005-2010 China's total GDP and growth trend charts: the first three quarters of 2010, the three industry structure diagram :2009-2010 the CPI, PPI The monthly trend charts :2005-2010, China's urban residents 'disposable income growth trend charts :2005-2010, China's rural residents' per capita net income growth trend chart :1978-2009 Chinese urban and rural Engel coefficient comparison table chart :1978-2009 Chinese urban and rural residents, the Engel coefficient Graph Chart :2005-2009 China's industrial added value growth trend chart :2009-2010, China's industrial added value of quarterly growth chart :2005-2010, China's total fixed investment Graph chart: 2005-2010 fixed assets investment in urban and rural comparison chart :2005-2010, China's fiscal revenue expenditure Graph chart: the RMB against the U.S. dollar central parity chart in January 2009 -2010 in July: the middle of the RMB exchange rate in October 2010 price control table Chart :2009-2010 Statistics of China's money supply units: one hundred million yuan chart :2009-2010 Chinese money supply monthly growth Graph Chart :2001-2009 China's foreign exchange reserves Graph Chart :2005-2009 China's foreign exchange reserves and growth changes Figure chart: October 20, 2010, Chinese RMB interest rate adjustment table chart: Chinese calendar year deposit reserve rate adjustment Statistics of chart :2005-2010 growth trend of total retail sales of consumer goods in China Figure chart: China's total import and export of goods Graph Chart Graph of total imports and total exports of Chinese goods Chart :2005-2010 :2005-2009 employment Graph Chart Chart Chart :2005-2009 China's urban employment in 2005-2010 :1978-2009, China's birth rate, death rate and natural growth rate of Graph Chart :1978-2009, China's total population growth trend charts: 2009 population constitutes chart :2005-2009 higher education in China, secondary vocational education and high school enrollment Graph Chart :2001-2009 China's radio and television programs comprehensive population coverage Graph Chart :1978-2009, China's urbanization rate trend charts :2005-2009, China's research and experimental development (R & D) expenditures Graph chart: health food industry list of chart: health care products market consumption structure chart of different age: health care products in China direct selling industry employees age distribution chart: distribution of the direct selling industry practitioners qualifications of health care products in China chart : health care products in China direct selling industry employing social positions survey charts: the direct selling industry products and information flow schematic diagram chart: operational flow chart of Dell's direct sales model: Amway direct sales model chart :2006-2010 Avon China sales income Chart: inner-owned Capital M & A case diagrams : foreign capital merger cases chart: major economic indicators of the health Yuan Pharmaceutical Group Co., Ltd. Graph chart: health yuan Pharmaceutical Group Co., Ltd., operating income Graph chart: Joincare Pharmaceutical Group Co., Ltd. profitability indicators Graph chart: Joincare Pharmaceutical Group Co., Ltd. and liabilities charts: Joincare Pharmaceutical Group Co., Ltd. liabilities indicators Graph chart: health yuan Pharmaceutical Group Co., Ltd. operational capability indicators Graph chart: Joincare Pharmaceutical Group shares Limited ability to grow indicators Graph chart: Harbin Pharmaceutical Group Co., the main economic indicators Graph chart: Harbin Pharmaceutical Group Co., Ltd. operating income Graph chart: Harbin Pharmaceutical Group Co., Ltd. profitability indicators Graph chart: Harbin Pharmaceutical Group Co., Ltd. and liabilities chart: Harbin Pharmaceutical Group Co., Ltd. debt indicators Graph chart: Harbin Pharmaceutical Group Co., Ltd. operational capability indicators Graph chart: Harbin Pharmaceutical Group Co., ability to grow indicators Graph chart: Tianjin Tianshi Biological Development Co., Ltd. The main economic indicators Graph chart : Tianjin Tianshi Biological Development Co., operating income trend Figure chart: Tianjin Tianshi Biological Development Co., Ltd. profitability indicators of the trend chart chart: Tianjin Tianshi Biological Development Co., Ltd. liabilities situation Figure chart: Tianjin Tiens Biological Development Co., Ltd. liabilities indicators trend chart chart: Tianjin Tianshi Biological Development Co., Ltd. operational capability indicators Graph chart: Tianjin Tianshi Biological Development Co., Ltd., the ability to grow indicators Graph chart: Guangdong Nanfang Lee Kum Kee nutraceuticals Limited Graph chart of the major economic indicators: Guangdong Nanfang Lee Kum Kee nutraceuticals Limited operating income trend Figure chart: Guangdong Nanfang Lee Kum Kee Nutrition Health Products Co., Ltd. profitability indicators trend Figure chart: Guangdong Nanfang Lee Kum Kee nutritional health products Co., liabilities situation Figure chart: Guangdong Nanfang Lee Kum Kee nutritional health products Co., liabilities indicators trend Figure chart: Guangdong Nanfang Lee Kum Kee nutritional health products Limited operational capability indicators Graph Charts: Guangdong Nanfang Lee Kum Kee nutraceuticals Co., ability to grow indicators Graph chart: a little ...